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Tips to Help Your Website Convert
Design to Sell: Here are 15 Useful Tips to Help Your Website Increase Sales!
I read 2 very interesting articles in smashing magazine this week, about converting your website into a selling tool.
A good looking website may help with making your brand stronger, but good looks alone aren’t enough to sell the products or services that you offer. For that, you need to introduce the element of marketing.
The 15 points covered include:
1. Subliminal Suggestion
2. Prevent Choice Paralysis
3. Show The Product
4. Let People Try It
5. AIDA
6. Guide attention
7. Always Provide Next Actions
8. The Gutenberg rule
9. A/B Testing
10. Footnotes: The Good and the Bad Ones
11. Testimonials
12. Scannable Feature Lists
13. Streamline The Sign-Up Process
14. White Space Is Not Lost Space
15. Set your type properly
To read these very helpful articles in full detail:
Click here for the first article
Click here for second article
I hope you enjoy!
New Client: The Meadows Shopping Centre
Rubber Cheese have been appointed as the new creative team for The Meadows Shopping Centre in Chelmsford
Property group Lend Lease Retail has brought in Rubber Cheese to deliver ad campaigns for the next 12 months.
Lend Lease Retail operates a number of prime shopping centres throughout the UK including The Meadows in Chelmsford Essex and Bluewater.
Rubber Cheese won the business following a five-way pitch.
Sarah Blowers, Marketing and Commercialisation Manager at Meadows said:
“The Meadows was looking for someone to work as part of the team who would share and develop the vision for the future of The Meadows. As soon as we met Kelly and Paul we knew we had found what we were looking for. Their insight and ability is astounding and we are really excited about continuing to work together.”
Rubber Cheese will work alongside the in-house Marketing team on its yearly marketing program.
Kelly Molson, managing director at Rubber Cheese commented;
“We’re seeing some tough times ahead in the Retail sector. It’s now that good creative campaigns can really help drive sales and strengthen brands.”
The Best Business Card in the World!
It's taken him 25 years, but according to Joe Bauer, he now has the best business card in the world!
Author, Mentor, Infotainer
Welcome to the wonderful world of Joe Bauer. Consumed by martial arts and magic, Joe has been developing his amazing business card for 25 years. Listen to him talk about how crap everyone else’s business card is and admire his own which in his own words, “is the most impressive he has ever seen”. (If he can ever get it out of his pocket!)
In all honesty, it truly is amazing. It even has a pop up! If only his website was as amazing. I don’t think he spent 25 years developing it!
Enjoy!
.tel Domains
Yet another domain name extention is out, but this one is a little bit different.
The new .tel domain name extension is now available to the general public. But what is it and what can it be used for?
Operated and created by Telnic, .tel is a service that allows individuals and businesses alike, to store publish and update all your contact information and keywords online under your unique domain name, without the need for a website. It creates a directory style service that anyone can access online, through a website, on a mobile or facebook for instance.
The .tel service cannot be used to display websites and Telnic have control over the information that is shown, every .tel domain is uniform in how it displays the information, and each name is administered through an interface provided by Telnic who also provide the hosting of the domain.
Why should you have a .tel domain name?
1. Communications Hub
Publish all your means of communication in one easy place without the use of a website. For example you can store your phone numbers, mobile, fax, VoIP and email addresses in one place. You can also store web links, location data and keywords describing your business.
2. Join a Real-Time Global Directory
Join a global directory that allows you to own and control all your contact information and update it in real-time whenever you wish.
3. Route Customers to Appropriate Departments
Easily route customers to contact details for various divisions or departments in your company
4. Increase Your Profile Online
By publishing your keywords you will be indexed by leading search engines
5. Connect with Customers from Many Devices
Any device that has internet access will be able to see your contact details. It is especially good for mobile phones because of the simple layout format of the information. Most websites are not mobile friendly!
6. Incorporate Premium Numbers for Voting and Betting Services
Create real time SMS voting on TV shows ( eg: The X Factor) See how this would work: Example
7. E-commerce Options
A website could collect micro-payments for downloads, products or services. For example: a celebrity fan club site can provide news, chats, or downloadable mobile content such as MP3s or ringtones. Click for an example
To read more about .tel domains click here or download the tel guide
If you live in the UK and you would like to buy .tel domains click here
The £1 Challenge
The £1 Challenge has a very simple mission. £1M......in 4 months....1M unique donations of £1!
“If you can imagine it, you can achieve it; if you can dream it, you can become it” William Arthur Ward
Steve Trister will be participating in the London to Southend bike ride on July 19th of this year. He wants to do something that has never been done before, raise £1M from one bike ride!
The catch, is that he wants 1M people to donate just £1 each, a little crazy you may think, yes, it probably is, but sometimes you just gotta be a little crazy in life.
Steve said “I can’t do this on my own, its not about me, its about people getting the idea that we can all make a huge difference by pledging a tiny amount, i’d love people to get the concept and for it to go global.....without you this challenge is nothing”
We’re pitching in and helping Steve with the logo design and to publicise this fantastic challenge.
JOIN THE FACEBOOK GROUP AND LETS GET CONTRIBUTING !!!!
Follow us on Twitter --> http://twitter.com/1poundchallenge
Join us on Ecademy --> http://www.ecademy.com/module.php?mod=club&c=7349
Join us on Linked In --> http://www.linkedin.com/groups?gid=1875753
British Heart Foundation --> http://www.bhf.org.uk/
Subscribe to the challenge channel and watch the videos --> http://www.youtube.com/user/TristerProductions
client projects
