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Cheese packs of the future
Combinging our 3 favourite things. Design, Packaging & Cheese!

The British Cheese Board has challenged Central Saint Martins students to design the cheese packaging of the future.
The winning pack holds a portion of cheese in a ‘rucksack’ on a piece of fruit. Designed by 22-year-old Pauline Jaramillo from France, it is called The Hug.
“The purpose of the ‘Cheese Futures’ project was to challenge the next generation of designers to think about cheese packaging in a new way, and the concepts delivered did not disappoint,” said British Cheese Board secretary Nigel White.
He added that the commercial viability of the winning and runner-up designs was now being considered by a number of packaging firms and cheese producers.
The competition was judged by PFM Packaging, Pemberton & Whitefoord Design, North Downs Dairy and the British Cheese Board.
We think this design is just cheese-tastic!
Webby Award Winners Announced
The 13 Annual Webby Awards has finally announced the winners and losers for 2009

With over 70 categories, the Webby Awards Winners, Nominees and Honorees include beautiful websites, interactive websites, and sites that excel in usability and functionality. The very very best websites however, have all these characteristics.
The Webby Awards
The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web’s infancy, the Webbys are presented by The International Academy of Digital Arts and Sciences, a 550-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities.
Some of the winners from this years awards include:
Websites Category
BEST COPY/WRITING
NYTimes.com
http://NYTimes.com
BEST HOME/WELCOME PAGE
adidas.com homepage
http://www.adidas.com
BEST USE OF ANIMATION OR MOTION GRAPHICS
Coraline Website
http://coraline.com/
BEST USE OF PHOTOGRAPHY
The Big Picture
http://www.boston.com/bigpicture
BEST USE OF TYPOGRAPHY
Wordle
http://www.wordle.net/
BEST VISUAL DESIGN - AESTHETIC
The Turbo Gene Test
http://www.saab.com/turbogenetest
BEST VISUAL DESIGN - FUNCTION
NIKEiD
http://www.rga.com/award/nikeid.html
BLOG - BUSINESS
5 Blogs Before Lunch
http://www.5blogsbeforelunch.com
BLOG - CULTURE/PERSONAL
1000 Awesome Things
http://www.1000awesomethings.com
CORPORATE COMMUNICATIONS
Seymourpowell
http://www.seymourpowell.com
PROFESSIONAL SERVICES
cake-factory
http://www.cake-factory.com
SELF-PROMOTION/PORTFOLIO
Thank You begins with a T.
http://www.thisisgrow.com/awards/thankyou/
Interactive Advertising Category
BANNER CAMPAIGNS
Volkswagen Innovations
http://www.achtung.nl/awards/2008/volkswageninnovations/
EMAIL MARKETING
Be Aware
http://216.31.180.181/entries/beAware/woman.htm
ONLINE CAMPAIGNS
IN AN ABSOLUT WORLD
http://kungsgrillen.se/iaawcampaign/
ONLINE GUERILLA MARKETING
Wario Land Shake it!
http://www.awards.goodbysilverstein.com/2009/wario_youtube/
RICH MEDIA ADVERTISING: BUSINESS-TO-BUSINESS
TheLadders.com $100K Experiment
http://100k.theladders.com/
RICH MEDIA ADVERTISING: BUSINESS-TO-CONSUMER
Nike SPARQ
http://www.rga.com/award/sparq.html
VIRAL MARKETING
Diesel XXX SFW
http://www.break.com/index/sfw-porn-clips.html
Click here to see the full list of Winners and Nominees for the Webby Awards 2009
The Wrongstar Society play on the BBC
The Wrongstars are performing a guest mix on the BBC Asian Network

Client and friend of Rubber Cheese; the Wrongstar Society, will be performing a guest mix on Bobby Friction’s radio show on Thursday night. You can listen to the show from 10pm - 1am on the BBC Asian Network. Click here to view the shows website
To hear more of the Wrongstars visit their myspace page: http://www.myspace.com/the_wrongstars
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