Blog - Marketing
Tips to Help Your Website Convert
Design to Sell: Here are 15 Useful Tips to Help Your Website Increase Sales!
I read 2 very interesting articles in smashing magazine this week, about converting your website into a selling tool.
A good looking website may help with making your brand stronger, but good looks alone aren’t enough to sell the products or services that you offer. For that, you need to introduce the element of marketing.
The 15 points covered include:
1. Subliminal Suggestion
2. Prevent Choice Paralysis
3. Show The Product
4. Let People Try It
5. AIDA
6. Guide attention
7. Always Provide Next Actions
8. The Gutenberg rule
9. A/B Testing
10. Footnotes: The Good and the Bad Ones
11. Testimonials
12. Scannable Feature Lists
13. Streamline The Sign-Up Process
14. White Space Is Not Lost Space
15. Set your type properly
To read these very helpful articles in full detail:
Click here for the first article
Click here for second article
I hope you enjoy!
The Best Business Card in the World!
It's taken him 25 years, but according to Joe Bauer, he now has the best business card in the world!
Author, Mentor, Infotainer
Welcome to the wonderful world of Joe Bauer. Consumed by martial arts and magic, Joe has been developing his amazing business card for 25 years. Listen to him talk about how crap everyone else’s business card is and admire his own which in his own words, “is the most impressive he has ever seen”. (If he can ever get it out of his pocket!)
In all honesty, it truly is amazing. It even has a pop up! If only his website was as amazing. I don’t think he spent 25 years developing it!
Enjoy!
Free Funeral Offer
A laptop company is offering to help pay for people's funerals... but there is a catch!
Are you worried about not being able to give a loved one the send off they deserve?
Are you struggling to pay for the cost of a funeral?
Laptops Direct can help with your Funeral Costs
In these difficult credit-crunch times we understand that it’s not easy to give your loved ones the send off they deserve. With funerals costing up to £5000 it makes sense to get help.That’s why we’ve put together this unique sponsorship package, giving you the opportunity to cover all your costs.
We will help you pay for some, or all of the funeral expenses, depending on the package you choose. We have a range of subtle and tasteful sponsorship positions available throughout the service each bringing you a contribution cost. Please note that in order for us to be able to offer this service we do require a minimum of 50 mourners, this ensures we will get the exposure required to cover the cost of the sponsorship.
To see sponsorship opportunities or read more about what is on offer, click here.
The text and content above was taken from the buyitdirect website on April 1st 2009
Design to overcome the downturn
The Design Council have compiled research showing that more than half of UK's businesses are looking to design their way out of the recession
It may be easy for companies to cut their budgets when times are tough, but design can be a powerful tool for any company.
The Design Council have compiled some facts, figures and case studies showing that when the going gets tough, the tough get going (thank you Billy Ocean)
Facts
The Design Council research shows that more than half of the UK’s businesses:
Are looking to design their way out of downturn
Over half (54%) of the firms in our survey thought design would contribute to a large or great extent in helping maintain their competitive edge in the current economic climate.
Think design is more important now
Similarly, 53% thought that design had become more important in helping the firm to achieve its business objectives over the last three years.
Think design is integral to the economic performance of the UK
The same number agreed or strongly agreed that design is integral to the country’s future economic performance.
Case Studies
Our favourite case study from the research gathered shows how the Nottingham based brewery, Castle Rock, used design to improve its image and strengthen its main corporate identity and portfolio of brands. Since the rebrand, Castle Rock’s growth rates have doubled and its brewery is running at full capacity, with demand currently outstripping supply.
Take a look at some more case studies that have used design to overcome the downturn
Design Funding
Independent research shows that companies that don’t invest in growth, research and development during a recession are 2.5 times more likely to fail than those that do. But what happens if you just don’t have the money to invest into research and development? If your company spending is more than £10,000 during the tax year, then research and development tax credits could be available to you. (This includes design projects).
To find out how R&D tax credits can help your company, click here.
Or click here to see if you can claim R&D tax relief
Page 1 of 1 pages
client projects
