Applying eCommerce design principles to the High Street
I had the pleasure of running this workshop at The Retail Conference last month. It received great feedback from some major retailers but we think it’s something that would appeal more to independent retailers...
We’ve developed a workshop that will show you how to achieve increased customer engagement and interaction, both in-store and online in a cost effectively.
“Applying eCommerce design principles to the High Street”.
In this workshop we explained why it is crucial for high street retailers to embrace the design principles and techniques used online, to combat the growing eCommerce and mCommerce sales figures.
This session is a must attend if you are involved in creating the retail marketing strategy, are responsible for your brand presence, either online or offline, or are struggling to compete with eCommerce competitors.
Rubber Cheese will outline the latest trends in digital display, and explaining how the iPad can be used as a cost effective alternative to purchasing display screens, acting as an interactive in-store display.
In this session you will:
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Learn how brand consistency at every touch point builds customer trust
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Learn how displaying daily special offers will increase spend
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Understand how sharing customers' product reviews will build credibility & improve customer service
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See how displaying promotional videos will improve customer engagement
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Learn how to supply vast amounts of extra products & information with no need for additional store space
This will be a lively, fun and interactive session, a must-attend for any retailer who wants to breath new life and a bit of 'theatre' into their in store experience.
If you’re an independent retailer would you be interested in attending this workshop? We’d love to get a local crowd together for this so please do leave a comment on below as it would be great to your feedback!
Kelly has over 13 years design experience focusing on the retail and corporate sectors. Kelly has supported a number of fantastic clients including Hamleys Toy Store, Click Dental, Jo Jingles, House of Fraser, BHS and Paperchase. With a passion for Brand Creation, Packaging, POS and Visual Merchandising, Kelly delivers a seamless integrated brand experience across all channels, be that on-line, on-shelf or in-store.
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