Domain Names

Choosing the right domain name for your company

I read this very interesting blog post on the startups website about choosing the right domain name for your company. They mention a very important acronym that’s worth remembering the next time you are deciding on what to call your website;

RAIL

R - Recall
How easy is it to recall the name?

A - Aesthetics
How does the name look? How will it look on business cards and company literature?

I - Impressions
First impressions are crucial, so choose your name carefully

L - Length
Web addresses are limited to the 26 letters of the English alphabet, ten numerals and a hyphen - 37 characters in all. When picking a name, less is more. A short name is preferable to a long one.

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