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Melvin the Machine

Melvin the Magical Mixed Media Machine (or just Melvin the Machine) is best described as a Rube Goldberg machine with a twist. In the film the ringing of an alarm clock triggers a chain of events that goes on for around 6 minutes including fires, giant domino rallies and paper windmills. Melvin the Machine was created by studio HEYHEYHEY where it was featured for 10 days in MU artspace during the 2010 Dutch Design Week. In February the video was shot in the beautiful ‘De Ploeg’, a (former) factory designed by Gerrit Rietveld. 


 

Written By: Paul Wright

Paul has over 13 years experience in Senior Design and Creative Director Roles delivering high-end eCommerce design which focuses on the user experience. Paul has the ability to design for the end user, to understand the customer journey through all touch points and translate the site information architecture into an easily useable navigation system, whilst maintaining an exciting and visually appealing site for the target audience.

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About Us

Hello, we’re Rubber Cheese, a full service creative agency specialising in design and development for the retail sector, located smack bang in the middle of Hertfordshire & Essex borders. 


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The Best Instagram Users - Round 2

It has been less than a month since the first round of the Best Instagram users, but I couldn't wait any longer, I needed to share with you what I’ve found! In my original post I said I'd feature 5 users every month, but I've broken my own rule and I'm featuring 6 this time around. I'm sure you won't mind!

This time we are featuring people who do something a little different with their photos, I'm going to call it the 'Abstract' round.

Instagram is great for sharing photos, but with a bit of flair, creativity and a lot of help from phone apps like Picfx, Blender, Diptic and Grid Lens, you can create amazing pieces of art directly on your phone. This style is emerging from the depths of Instagram and I absolutely love it. I hope you enjoy it to.



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