Cheese packs of the future

Combinging our 3 favourite things. Design, Packaging & Cheese!

The British Cheese Board has challenged Central Saint Martins students to design the cheese packaging of the future.
The winning pack holds a portion of cheese in a ‘rucksack’ on a piece of fruit. Designed by 22-year-old Pauline Jaramillo from France, it is called The Hug.

“The purpose of the ‘Cheese Futures’ project was to challenge the next generation of designers to think about cheese packaging in a new way, and the concepts delivered did not disappoint,” said British Cheese Board secretary Nigel White.
He added that the commercial viability of the winning and runner-up designs was now being considered by a number of packaging firms and cheese producers.

The competition was judged by PFM Packaging, Pemberton & Whitefoord Design, North Downs Dairy and the British Cheese Board.

We think this design is just cheese-tastic!

You can read the full story on Packaging News.