Email Marketing

A poorly produced email marketing campaign is destined to end up in the junk folder, not reaching your audience at all. Luckily for you we have a vast array of experience and expertise in this area and will work with you to create an awesome strategy that generates results.

We’re great at getting the design and more importantly the technical side of email marketing right in order to ensure your campaigns reach your audience, and with our help we can ensure that you achieve the best results from every campaign.

Email is a flexible, efficient and affordable way for businesses who are looking to deliver specific marketing messages directly to their target audience, and start increasing interaction.

The benefits of using our CheeseMail email newsletter system are huge. Used intelligently, our system can significantly improve your marketing and promotional abilities, drive traffic to your site, build brand and ultimately, increase your sales!

Why email marketing?

Cost Effective.
Email marketing campaigns are inexpensive to create and send.
According to research conducted by the Direct Marketing Association, email marketing was expected to generate an ROI of £27.00 for every £1 spent on it in 2010.

Immediate.
An email marketing campaign will generate the majority of responses within the first day or two of sending, meaning you won’t have to wait to see if your marketing works.

Relevant.
It’s easy to personalise the message to your targets or individuals based on their preferences or previous behaviour, meaning your email is more likely to persuade someone that you’re the right choice for them.

Measurable.
Tracking results and measuring your return on investment is easier than any other type of marketing. You can also track subscriber behaviours, such as message opens, click-throughs to your website, sharing on social media networks and unsubscribes.

Fabulous features include...

Create & Send Fabulous Emails:

• Make it personal by inserting your subscribers name or a product they purchased.
• Full control over when your recipients will receive your campaigns.
• Add a line of code to your site for a full archive that automatically updates.

Manage your Lists & Subscribers:

• We make life easy and handle all your new signups, unsubscribes and bounces for you. We’ll even add in a new subscriber box on your website which sync automatically to the system.
• You can easily extend your lists to capture anything and everything about your subscribers. Whether it's address, phone number or favourite cheese. Not only that, but you can easily personalise your emails with any of the custom data you've captured.

Powerful Reporting:

• Instantly see who is opening it, what parts of the campaign they are interested in, who forwarded it on to a friend, unsubscribed, bounced out or even marked it as spam.
• Our reporting makes it easy to zoom right down to the subscriber level and see a timeline of exactly what they did with your email. Which campaigns did they open, what links were they interested in, how many times have they forwarded my emails?
• Add a Facebook "Like" or Twitter "Tweet" button to your emails or share them straight from your account.

Amazing Autoresponders:

• Autoresponders make it easy to stay in touch with your subscribers without lifting a finger. Quickly build and schedule a series of automated welcome messages, birthday greetings and other date-based campaigns.

What is a typical open rate?
Really, there is no typical open rate. The rate obtained for any list, or group of lists will depend on how it was measured, when it was sent, the size of the list and a zillion other potential variables.

But..
If you are getting an open rate between 20% and 40%, you are probably somewhere around average.* *Research conducted by leading specialists MailChimp, Campaign Monitor etc.

Our accounts are currently reaching between 46% and 58%.

DIY or let us take care of it for you.

DIY Servive:

After we've designed your newsletter template, we can work with you on your first campaign to organise your database and load it in to the email campaign system and train you on how to get the best out of it for future campaigns. You’re then free to add in new content each month and send out whenever you like.

Managed Service:

You’re busy, the team is busy. You know you need to send the monthly email out but there’s always something else to do and then the phone rings and the sandwich lady turns up....
Wouldn’t it be great if someone else just did all that stuff for you? Erm, cough, cough...hello? If you need a little help each month, we can take care of inputting all your content and sending your campaign for you.

Yearly Campaign:

If you need a more strategic approach, we can offer a yearly campaign where we take the entire process off your desk and free up your time for what you’re best at!

Get in touch with Paul or Kelly today on 0845 867 6750 to discuss how we help you improve your product sales!