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    <title type="text">Blog</title>
    <subtitle type="text">Blog:Hello... this is the Rubber Cheese blog. This is where we like to post our rants, show you something amazing and tell you all the latest news from Rubber Cheese headquarters!</subtitle>
    <link rel="alternate" type="text/html" href="http://www.rubbercheese.com/blog/" />
    <link rel="self" type="application/atom+xml" href="http://www.rubbercheese.com/feeds/atom/" />
    <updated>2009-12-16T15:24:48Z</updated>
    <rights>Copyright (c) 2009, Paul *Waggit* Wright</rights>
    <generator uri="http://expressionengine.com/" version="1.6.3">ExpressionEngine</generator>
    <id>tag:rubbercheese.com,2009:12:16</id>


    <entry>
      <title>Creative Designer Wanted</title>
      <link rel="alternate" type="text/html" href="http://www.rubbercheese.com/blog/comments/creative-designer-wanted/" />
      <id>tag:rubbercheese.com,2009:blog/2.118</id>
      <published>2009-12-16T15:17:00Z</published>
      <updated>2009-12-16T15:24:48Z</updated>
      <author>
            <name>Paul *Waggit* Wright</name>
            <email>info@rubbercheese.com</email>
                  </author>

      <category term="Personal"
        scheme="http://www.rubbercheese.com/site/category/personal/"
        label="Personal" />
      <content type="html"><![CDATA[
        <h3>Creative Designer
<br />
(permanent contract)</h3>
<p>
We are a creative graphic and web design agency based in a beautiful rural setting right on the edge of <strong><a href="http://www.rubbercheese.com/contact/" title="Epping Forest in Essex">Epping Forest in Essex</a>.</strong>
</p>
<p>
We are looking for a fresh thinking designer to join the team. You will need a proven track record in delivering creative solutions for front-end web design, corporate identities and print based projects.
</p>
<p>
You will also have relevant industry experience and possess an ability to laugh at yourself! An excellent knowledge of Adobe Creative Suite is essential and you must show a keen interest in the digital marketing arena.
</p>
<p>
A full driving licence and your own transport will be essential due to the location of our offices.
</p>
<p>
We regret that only successful candidates will be contacted.
</p>
<p>
<strong>Salary: &#163;18 - &#163;20k+</strong>
<br />
(dependent on experience)
</p>
<p>
Please email a copy of your CV and samples of your work to: 
</p>
<p>
<strong>We will not consider CVs that are not accompanied by relevant work examples.</strong>
</p>
<p>
<strong>NO AGENCIES PLEASE</strong>
<br />

</p> 
      ]]></content>
    </entry>

    <entry>
      <title>12 Tips for Networking</title>
      <link rel="alternate" type="text/html" href="http://www.rubbercheese.com/blog/comments/12-tips-for-networking/" />
      <id>tag:rubbercheese.com,2009:blog/2.116</id>
      <published>2009-07-27T17:33:00Z</published>
      <updated>2009-07-27T19:54:02Z</updated>
      <author>
            <name>Paul *Waggit* Wright</name>
            <email>info@rubbercheese.com</email>
                  </author>

      <category term="Networking"
        scheme="http://www.rubbercheese.com/site/category/networking/"
        label="Networking" />
      <content type="html"><![CDATA[
        <p><a href="http://www.networkingandreferrals.blogspot.com/" title="Andy Lopata">Andy Lopata</a> is one of the UK&#8217;s leading business networking strategists. Andy who is a good friend and client of Rubber Cheese, has very kindly written us a guest blog post:
</p>
<h3>12 Quick Tips to Help you with Networking</h3>
<p>
<strong>1. Approach</strong>
<br />
If you see someone standing at a networking event on their own, they will probably be very grateful if you were to approach them and introduce yourself. After all, wouldn&#8217;t you?
<br />
The chances are that they have not come to a networking event for solitude!
</p>
<p>
<strong>2. Help Others</strong>
<br />
Always look first to see how you can help others rather than how they can help you. Becoming known as a centre of influence, someone who is worth knowing, can be an invaluable asset. 
</p>
<p>
<strong>3. Build Relationships</strong>
<br />
Pursue the relationship and not the sale. If you can find one or two people at each event you attend who will eventually become an integral part of your network and champion your business, it will have been well worth the time and effort.
</p>
<p>
<strong>4. Make Notes</strong>
<br />
Don&#8217;t worry if you haven&#8217;t got your business cards ready; go to the event anyway. When you have a good, positive conversation and you want to follow up, make sure that you get the other person&#8217;s card. You are then in control of the conversation. 
</p>
<p>
Write notes on the back; where you met, what you said, how you agreed to move forward, so that you can refresh your mind when you are back in your office. 
</p>
<p>
<strong>5. Bring People Together</strong>
<br />
When listening for others, always have your network in the back of your mind and be proactively thinking about how you can bring people together
</p>
<p>
<strong>6. Be Interested</strong>
<br />
Always remember, people are interested in people who are interested in them (Dale Carnegie)
</p>
<p>
<strong>7. Conversation</strong>
<br />
&#8220;What do you do?&#8221; is the networking equivalent of &#8220;Do you come here often?&#8221;! Most people aren&#8217;t interested in the answer when they first meet you.
</p>
<p>
Talk about something of interest to both of you and save the work conversation for when you are interested in the response, because you want to help that person. 
</p>
<p>
<strong>8. Be Confident to Show Your Ability</strong>
<br />
If you have tangible achievements to share, don&#8217;t be afraid to tell people. We sometimes feel nervous about appearing boastful but, if you can demonstrate you excellence in your field, you should be telling people.
</p>
<p>
If we want people to help us get to where we want to be we need them to feel confident in our ability to deliver. 
</p>
<p>
<strong>9. Look for Body Language</strong>
<br />
You can look at the body language of people and groups when deciding who to join in conversation. Are they looking relaxed or intense? Do they look like they are discussing general topics or business? Is there room for you to join the conversation naturally, or is the group closed to you, denying you natural eye contact?
</p>
<p>
<strong>10. Research the Network</strong>
<br />
Don&#8217;t join a business network without understanding what is required from you to ensure achieve your goals from membership, and knowing that you can, and will, meet those commitments. 
</p>
<p>
<strong>11. Stay in touch</strong>
<br />
Unless you have agreed otherwise, in the first instance follow up by email. Drop a one or two line email confirming where you met and, if appropriate, the agreed follow up. Most people don&#8217;t want to receive unsolicited email attachments or be subscribed to e-zines without their permission, so keep it simple and don&#8217;t try to sell. 
</p>
<p>
You can always ask for subsequent permission to add people to your regular mailing list.
</p>
<p>
<strong>12. Set Targets</strong>
<br />
Don&#8217;t expect immediate results. Set targets for success, continually monitor where new introductions and new business comes from and review the results on a regular basis.
</p>

<blockquote><h3>Andy Lopata</h3>
<p>
Labeled &#8216;Mr Network&#8217; by The Sun, Andy Lopata has been described by the Financial Times as one of Europe&#8217;s leading business networking strategists. 
</p>
<p>
The co-author of <a href="http://www.networkingandreferrals.blogspot.com/" title="and death came third">two books on networking</a>, Andy is a featured columnist for the US magazine &#8216;The National Networker&#8217; and writes for a number of UK publications, as well as being quoted in national press, including <a href="http://business.timesonline.co.uk/tol/business/career_and_jobs/article6727927.ece" title="Learn to make the most of networks Sally Jones offers some tips on how they can help you get ahead">The Sunday Times</a> and The Guardian. 
</p>
<p>
You can read more of Andy&#8217;s thoughts, and subscribe to his fortnightly networking tips e-zine, at <a href="www.lopata.co.uk" title="www.lopata.co.uk">www.lopata.co.uk</a></p></blockquote>
 
      ]]></content>
    </entry>

    <entry>
      <title>Logo Lounge Master Series</title>
      <link rel="alternate" type="text/html" href="http://www.rubbercheese.com/blog/comments/logo-lounge-master-series/" />
      <id>tag:rubbercheese.com,2009:blog/2.115</id>
      <published>2009-07-14T15:58:00Z</published>
      <updated>2009-07-14T18:14:20Z</updated>
      <author>
            <name>Paul *Waggit* Wright</name>
            <email>info@rubbercheese.com</email>
                  </author>

      <category term="Logo Design"
        scheme="http://www.rubbercheese.com/site/category/logo-design/"
        label="Logo Design" />
      <category term="Personal"
        scheme="http://www.rubbercheese.com/site/category/personal/"
        label="Personal" />
      <content type="html"><![CDATA[
        <p>Rubber Cheese have received word this week that four of our logos will appear in a <a href="http://www.logolounge.com/" title="LogoLounge">LogoLounge</a> project, &#8220;Animals and Mythology&#8221;, the second book in the new Master Library series.
</p>
<h3>What is the Master Library series?</h3><p>
Like the existing (and continuing) <a href="http://www.amazon.co.uk/LogoLounge-International-Identities-Designers-Logolounge/dp/1592535275/ref=sr_1_2?ie=UTF8&amp;s=books&amp;qid=1247591496&amp;sr=8-2" title="LogoLounge book series">LogoLounge book series</a>, the new Master Library books will bring you exemplary logo design work from creatives from around the world. Each book in the Master Library series will focus on a very specific logo design category:
</p>
<p>
Initials and Crests 
<br />
<strong>Animals and Mythology </strong>
<br />
Typography 
<br />
People 
<br />
Shapes and Symbols 
<br />
Nature and Food 
<br />
Arts and Culture
</p>
<p>
As with <a href="http://www.rockpub.com/graphic-design.asp" title="Rockport">Rockport</a>&#8217;s other books on logos, this series has the same inspirational draw, featuring over 3,000 logos. Constantly looking for fresh inspiration, designers can use this new series to take a more focused look at core logo applications.
</p>
<p>
The Animals and Mythology book will be published in the next year. It will be an honor to be part of it!
</p> 
      ]]></content>
    </entry>

    <entry>
      <title>A &#45; Z of Web Design Jargon</title>
      <link rel="alternate" type="text/html" href="http://www.rubbercheese.com/blog/comments/a-z-of-web-design-jargon/" />
      <id>tag:rubbercheese.com,2009:blog/2.114</id>
      <published>2009-06-10T11:11:00Z</published>
      <updated>2009-07-02T14:40:34Z</updated>
      <author>
            <name>Paul *Waggit* Wright</name>
            <email>info@rubbercheese.com</email>
                  </author>

      <category term="Web Design"
        scheme="http://www.rubbercheese.com/site/category/web-design/"
        label="Web Design" />
      <category term="Web Development"
        scheme="http://www.rubbercheese.com/site/category/web-development/"
        label="Web Development" />
      <content type="html"><![CDATA[
        <p>The peeps at <a href="http://www.smashingmagazine.com/" title="Smashing Magazine">Smashing Magazine</a> have very kindly compiled a comprehensive list of web design jargon. <a href="http://www.smashingmagazine.com/2009/05/21/web-design-industry-jargon-glossary-and-resources/" title="Web Design Industry Jargon: Glossary and Resources">The list</a> is ideal for anyone starting out in web design, or for anyone who is looking to have a new website designed. Some of the technical terms and acronyms that web designers use can be very confusing for anyone, so the list is very handy indeed! In addition, <a href="http://www.smashingmagazine.com/" title="Smashing Magazine">Smashing Magazine</a> have also provided resources for each term for more in-depth information.
</p>
<p>
So if you don&#8217;t know your <strong>Front-End</strong> from your <strong>Plug-In</strong>, then <a href="http://www.smashingmagazine.com/2009/05/21/web-design-industry-jargon-glossary-and-resources/" title="Web Design Industry Jargon: Glossary and Resources">this list</a> is ideal.
</p>
<p>
Here are some of the web design terms in more explaination:
</p>
<h3>Breadcrumb</h3><p>
Breadcrumbs are the bit of navigation elements that generally appear near the top of a give web page that show you the pages and subpages the appear before the page you&#8217;re on. For examples, on a blog, the breadcrumbs might look something like: Home > Category > Year > Month > Post (or they might be a lot simpler that that). The breadcrumbs term comes from the fairy tale &#8220;Hansel and Gretel.&#8221;
<br />
</p><h3>
<br />
CSS (Cascading Style Sheets)</h3><p>
Also referred to simply as CSS, Cascading Style Sheets are used to define the look and feel of a web site outside of the actual HTML file(s) of the site. In recent years, CSS has replaced tables and other HTML-based methods for formatting and laying out websites. The benefits to using CSS are many, but some of the most important are the simplification of a site&#8217;s HTML files (which can actually increase search engine rankings) and the ability to completely change the style of a site by changing just one file, without having to make changes to content.
</p>
<h3>Favicon</h3><p>
Favicons are tiny (generally 16&#215;16 pixels, though some are 32&#215;32 pixels), customizable icons displayed in the web address bar in most browsers next to the web address. They&#8217;re either 8-bit or 24-bit in color depth and are saved in either .ico, .gif or .png file formats.
</p>
<h3>HTML</h3><p>
Stands for Hypertext Markup Language. It&#8217;s the primary language used to write web pages. HTML is primarily intended as a way to provide content on websites (with CSS handling the layout and stylistic options), though it can also be used to determine how that content is displayed.
</p>
<h3>Usability</h3><p>
Usability refers to how easy it is for a visitor to your site to use your site in its intended manner. In other words, are navigation, content, images, and any interactive elements easy to use, functioning the way they were intended, and that your intended target visitor will not need any special training in order to use your site.
</p>
<p>
To see the full list: <strong><a href="http://www.smashingmagazine.com/2009/05/21/web-design-industry-jargon-glossary-and-resources/" title="Web Design Industry Jargon: Glossary and Resources">A-Z list of Web Design Industry Jargon</strong> click here</a>
</p>
<p>
If you have any other web design terms that your not sure about, please let us know and we&#8217;ll try our best to give you a non technical explanation.
</p>
 
      ]]></content>
    </entry>

    <entry>
      <title>Domain Names</title>
      <link rel="alternate" type="text/html" href="http://www.rubbercheese.com/blog/comments/domain-names/" />
      <id>tag:rubbercheese.com,2009:blog/2.113</id>
      <published>2009-06-08T11:01:00Z</published>
      <updated>2009-06-22T22:13:01Z</updated>
      <author>
            <name>Paul *Waggit* Wright</name>
            <email>info@rubbercheese.com</email>
                  </author>

      <category term="Web Design"
        scheme="http://www.rubbercheese.com/site/category/web-design/"
        label="Web Design" />
      <category term="Web Development"
        scheme="http://www.rubbercheese.com/site/category/web-development/"
        label="Web Development" />
      <content type="html"><![CDATA[
        <p>I read this very interesting blog post on the <a href="http://www.startups.co.uk/" title="startups - inspiring new business">startups website</a> about choosing the right domain name for your company. They mention a very important acronym that&#8217;s worth remembering the next time you are deciding on what to call your website;
</p>
<h3>RAIL</h3>
<p>
<strong>R</strong> - Recall
<br />
How easy is it to recall the name?
</p>
<p>
<strong>A</strong> - Aesthetics
<br />
How does the name look? How will it look on business cards and company literature?
</p>
<p>
<strong>I</strong> - Impressions
<br />
First impressions are crucial, so choose your name carefully
</p>
<p>
<strong>L</strong> - Length
<br />
Web addresses are limited to the 26 letters of the English alphabet, ten numerals and a hyphen - 37 characters in all. When picking a name, less is more. A short name is preferable to a long one.
</p>
<p>
<a href="http://www.startups.co.uk/6678842908941453328/choosing-a-name.html" title="choosing a domain name">Click Here to read the full article</a>
<br />

</p> 
      ]]></content>
    </entry>

    <entry>
      <title>Cheese packs of the future</title>
      <link rel="alternate" type="text/html" href="http://www.rubbercheese.com/blog/comments/students-design-cheese-packs-of-the-future/" />
      <id>tag:rubbercheese.com,2009:blog/2.112</id>
      <published>2009-05-29T14:49:00Z</published>
      <updated>2009-06-22T22:29:20Z</updated>
      <author>
            <name>Kelly Molson</name>
            <email>mog@rubbercheese.com</email>
                  </author>

      <category term="Packaging"
        scheme="http://www.rubbercheese.com/site/category/packaging/"
        label="Packaging" />
      <category term="We Love"
        scheme="http://www.rubbercheese.com/site/category/we-love/"
        label="We Love" />
      <content type="html"><![CDATA[
        <p>The British Cheese Board has challenged Central Saint Martins students to design the cheese packaging of the future.
<br />
The winning pack holds a portion of cheese in a &#8216;rucksack&#8217; on a piece of fruit. Designed by 22-year-old Pauline Jaramillo from France, it is called The Hug.
</p>
<p>
&#8220;The purpose of the &#8216;Cheese Futures&#8217; project was to challenge the next generation of designers to think about cheese packaging in a new way, and the concepts delivered did not disappoint,&#8221; said British Cheese Board secretary Nigel White.
<br />
He added that the commercial viability of the winning and runner-up designs was now being considered by a number of packaging firms and cheese producers.
</p>
<p>
The competition was judged by PFM Packaging, Pemberton &amp; Whitefoord Design, North Downs Dairy and the British Cheese Board.
</p>
<p>
We think this design is just cheese-tastic! 
</p>
<p>
<a href="http://packagingnews.co.uk/design/news/908848/Students-design-cheese-packs-future/" title="You can read the full story on Packaging News.">You can read the full story on Packaging News.</a>
</p> 
      ]]></content>
    </entry>

    <entry>
      <title>Webby Award Winners Announced</title>
      <link rel="alternate" type="text/html" href="http://www.rubbercheese.com/blog/comments/webby-award-winners-announced/" />
      <id>tag:rubbercheese.com,2009:blog/2.111</id>
      <published>2009-05-05T14:27:00Z</published>
      <updated>2009-06-22T22:13:41Z</updated>
      <author>
            <name>Paul *Waggit* Wright</name>
            <email>info@rubbercheese.com</email>
                  </author>

      <category term="Web Design"
        scheme="http://www.rubbercheese.com/site/category/web-design/"
        label="Web Design" />
      <content type="html"><![CDATA[
        <p>With over 70 categories, the Webby Awards Winners, Nominees and Honorees include beautiful websites, interactive websites, and sites that excel in usability and functionality. The very very best websites however, have all these characteristics.
</p>
<h3>The Webby Awards</h3>
<p>
<a href="http://www.webbyawards.com/about/" title="The Webby Awards">The Webby Awards</a> is the leading international award honoring excellence on the Internet. Established in 1996 during the Web&#8217;s infancy, the Webbys are presented by The International Academy of Digital Arts and Sciences, a 550-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities.
</p>
 <p><strong>Some of the winners from this years awards include:</strong>
</p>
<h3>Websites Category</h3>
<p>
<strong>BEST COPY/WRITING</strong>
</p>
<p>
NYTimes.com
<br />
<a href="http://NYTimes.com" title="NYTimes.com">http://NYTimes.com</a>
</p>
<p>
<strong>BEST HOME/WELCOME PAGE</strong>
</p>
<p>
adidas.com homepage
<br />
<a href="http://www.adidas.com">http://www.adidas.com</a>
</p>
<p>
<strong>BEST USE OF ANIMATION OR MOTION GRAPHICS</strong>
</p>
<p>
Coraline Website
<br />
<a href="http://coraline.com/">http://coraline.com/</a>
</p>
<p>
<strong>BEST USE OF PHOTOGRAPHY</strong>
</p>
<p>
The Big Picture
<br />
<a href="http://www.boston.com/bigpicture">http://www.boston.com/bigpicture</a>
</p>
<p>
<strong>BEST USE OF TYPOGRAPHY</strong>
</p>
<p>
Wordle
<br />
<a href="http://www.wordle.net/">http://www.wordle.net/</a>
</p>
<p>
<strong>BEST VISUAL DESIGN - AESTHETIC</strong>
</p>
<p>
The Turbo Gene Test
<br />
<a href="http://www.saab.com/turbogenetest">http://www.saab.com/turbogenetest</a>
</p>
<p>
<strong>BEST VISUAL DESIGN - FUNCTION</strong>
</p>
<p>
NIKEiD
<br />
<a href="http://www.rga.com/award/nikeid.html">http://www.rga.com/award/nikeid.html</a>
</p>
<p>
<strong>BLOG - BUSINESS</strong>
</p>
<p>
5 Blogs Before Lunch
<br />
<a href="http://www.5blogsbeforelunch.com">http://www.5blogsbeforelunch.com</a>
</p>
<p>
<strong>BLOG - CULTURE/PERSONAL</strong>
</p>
<p>
1000 Awesome Things
<br />
<a href="http://www.1000awesomethings.com">http://www.1000awesomethings.com</a>
</p>
<p>
<strong>CORPORATE COMMUNICATIONS</strong>
</p>
<p>
Seymourpowell
<br />
<a href="http://www.seymourpowell.com">http://www.seymourpowell.com</a>
</p>
<p>
<strong>PROFESSIONAL SERVICES</strong>
</p>
<p>
cake-factory
<br />
<a href="http://www.cake-factory.com">http://www.cake-factory.com</a>
</p>
<p>
<strong>SELF-PROMOTION/PORTFOLIO</strong>
</p>
<p>
Thank You begins with a T.
<br />
<a href="http://www.thisisgrow.com/awards/thankyou/">http://www.thisisgrow.com/awards/thankyou/</a>
</p>
<p>
</p><h3>Interactive Advertising Category</h3>
<p>
<strong>BANNER CAMPAIGNS</strong>
</p>
<p>
Volkswagen Innovations
<br />
<a href="http://www.achtung.nl/awards/2008/volkswageninnovations/">http://www.achtung.nl/awards/2008/volkswageninnovations/</a>
</p>
<p>
<strong>EMAIL MARKETING</strong>
</p>
<p>
Be Aware
<br />
<a href="http://216.31.180.181/entries/beAware/woman.htm">http://216.31.180.181/entries/beAware/woman.htm</a>
</p>
<p>
<strong>ONLINE CAMPAIGNS</strong>
</p>
<p>
IN AN ABSOLUT WORLD
<br />
<a href="http://kungsgrillen.se/iaawcampaign/">http://kungsgrillen.se/iaawcampaign/</a>
</p>
<p>
<strong>ONLINE GUERILLA MARKETING</strong>
</p>
<p>
Wario Land Shake it!
<br />
<a href="http://www.awards.goodbysilverstein.com/2009/wario_youtube/">http://www.awards.goodbysilverstein.com/2009/wario_youtube/</a>
</p>
<p>
<strong>RICH MEDIA ADVERTISING: BUSINESS-TO-BUSINESS</strong>
</p>
<p>
TheLadders.com $100K Experiment
<br />
<a href="http://100k.theladders.com/">http://100k.theladders.com/</a>
</p>
<p>
<strong>RICH MEDIA ADVERTISING: BUSINESS-TO-CONSUMER</strong>
</p>
<p>
Nike SPARQ
<br />
<a href="http://www.rga.com/award/sparq.html">http://www.rga.com/award/sparq.html</a>
</p>
<p>
<strong>VIRAL MARKETING</strong>
</p>
<p>
Diesel XXX SFW
<br />
<a href="http://www.break.com/index/sfw-porn-clips.html">http://www.break.com/index/sfw-porn-clips.html</a>
</p>
<p>
<a href="http://www.webbyawards.com/webbys/current.php?season=CURRENT_SEASON" title="Winners and Nominees the Webby Awards 2009">Click here to see the full list of Winners and Nominees for the Webby Awards 2009</a>
<br />

</p>
      ]]></content>
    </entry>

    <entry>
      <title>The Wrongstar Society play on the BBC</title>
      <link rel="alternate" type="text/html" href="http://www.rubbercheese.com/blog/comments/the-wrongstar-society-play-on-the-bbc/" />
      <id>tag:rubbercheese.com,2009:blog/2.110</id>
      <published>2009-05-01T07:45:00Z</published>
      <updated>2009-06-22T22:14:14Z</updated>
      <author>
            <name>Paul *Waggit* Wright</name>
            <email>info@rubbercheese.com</email>
                  </author>

      <category term="Personal"
        scheme="http://www.rubbercheese.com/site/category/personal/"
        label="Personal" />
      <content type="html"><![CDATA[
        <p>Client and friend of Rubber Cheese; <a href="http://www.rubbercheese.com/work/detail/wrongstar-society/" title="the Wrongstar Society">the Wrongstar Society</a>, will be performing a guest mix on <a href="http://www.bbc.co.uk/iplayer/episode/b00k3jtr/Friction_29_04_2009/" title="Bobby Friction">Bobby Friction&#8217;s</a> radio show on Thursday night. You can listen to the show from 10pm - 1am on the <a href="http://www.bbc.co.uk/iplayer/radio/bbc_asian_network" title="BBC Asian Network">BBC Asian Network</a>. <a href="http://www.bbc.co.uk/asiannetwork/friction/" title="Bobby Friction - BBC Asian Network">Click here to view the shows website</a>
</p>
<p>
To hear more of <a href="http://www.rubbercheese.com/work/detail/wrongstar-society/" title="the Wrongstars case study">the Wrongstars</a> visit their myspace page: <a href="http://www.myspace.com/the_wrongstars" title="the wrongstars">http://www.myspace.com/the_wrongstars</a>
</p> 
      ]]></content>
    </entry>

    <entry>
      <title>Tips to Help Your Website Convert</title>
      <link rel="alternate" type="text/html" href="http://www.rubbercheese.com/blog/comments/tips-to-help-your-website-convert/" />
      <id>tag:rubbercheese.com,2009:blog/2.109</id>
      <published>2009-04-24T08:19:00Z</published>
      <updated>2009-06-22T22:15:09Z</updated>
      <author>
            <name>Paul *Waggit* Wright</name>
            <email>info@rubbercheese.com</email>
                  </author>

      <category term="Marketing"
        scheme="http://www.rubbercheese.com/site/category/marketing/"
        label="Marketing" />
      <category term="Web Design"
        scheme="http://www.rubbercheese.com/site/category/web-design/"
        label="Web Design" />
      <category term="Web Development"
        scheme="http://www.rubbercheese.com/site/category/web-development/"
        label="Web Development" />
      <content type="html"><![CDATA[
        <p>I read 2 very interesting articles in <a href="http://www.smashingmagazine.com/" title="smashing magazine">smashing magazine</a> this week, about converting your website into a selling tool.
</p>
<p>
A good looking website may help with making your brand stronger, but good looks alone aren&#8217;t enough to sell the products or services that you offer. For that, you need to introduce the element of marketing. 
</p>
<p>
The 15 points covered include:
</p>
<p>
<strong>1. Subliminal Suggestion
<br />
2. Prevent Choice Paralysis
<br />
3. Show The Product
<br />
4. Let People Try It
<br />
5. AIDA
<br />
6. Guide attention
<br />
7. Always Provide Next Actions
<br />
8. The Gutenberg rule
<br />
9. A/B Testing
<br />
10. Footnotes: The Good and the Bad Ones
<br />
11. Testimonials
<br />
12. Scannable Feature Lists
<br />
13. Streamline The Sign-Up Process
<br />
14. White Space Is Not Lost Space
<br />
15. Set your type properly</strong>
</p>
<p>
To read these very helpful articles in full detail:
</p>
<p>
<a href="http://www.smashingmagazine.com/2009/04/06/design-to-sell-12-tips-to-help-your-website-convert/" title="Design To Sell: 8 Useful Tips To Help Your Website Convert">Click here for the first article</a>
<br />
<a href="http://www.smashingmagazine.com/2009/04/13/7-more-useful-tips-to-help-your-site-convert/" title="7 More Useful Tips To Help Your Site Convert">Click here for second article</a>
</p>
<p>
I hope you enjoy!
</p>
 
      ]]></content>
    </entry>

    <entry>
      <title>New Client: The Meadows Shopping Centre</title>
      <link rel="alternate" type="text/html" href="http://www.rubbercheese.com/blog/comments/new-client-the-meadows-shopping-centre/" />
      <id>tag:rubbercheese.com,2009:blog/2.108</id>
      <published>2009-04-21T09:19:00Z</published>
      <updated>2009-06-22T22:15:33Z</updated>
      <author>
            <name>Paul *Waggit* Wright</name>
            <email>info@rubbercheese.com</email>
                  </author>

      <category term="Personal"
        scheme="http://www.rubbercheese.com/site/category/personal/"
        label="Personal" />
      <content type="html"><![CDATA[
        <h3>Property group Lend Lease Retail has brought in Rubber Cheese to deliver ad campaigns for the next 12 months.</h3>
<p>
Lend Lease Retail operates a number of prime shopping centres throughout the UK including The Meadows in Chelmsford Essex and Bluewater.
</p>
<p>
Rubber Cheese won the business following a five-way pitch.
</p>
<p>
Sarah Blowers, Marketing and Commercialisation Manager at Meadows said:
<br />
<blockquote><p>&#8220;The Meadows was looking for someone to work as part of the team who would share and develop the vision for the future of The Meadows.&nbsp; As soon as we met Kelly and Paul we knew we had found what we were looking for.&nbsp; Their insight and ability is astounding and we are really excited about continuing to work together.&#8221;</p></blockquote>
<p>
Rubber Cheese will work alongside the in-house Marketing team on its yearly marketing program.
</p>
<p>
Kelly Molson, managing director at Rubber Cheese commented;
<br />
<blockquote><p>&#8220;We&#8217;re seeing some tough times ahead in the Retail sector. It&#8217;s now that good creative campaigns can really help drive sales and strengthen brands.&#8221;</p></blockquote>
<p>

</p> 
      ]]></content>
    </entry>

    <entry>
      <title>The Best Business Card in the World!</title>
      <link rel="alternate" type="text/html" href="http://www.rubbercheese.com/blog/comments/the-best-business-card-in-the-world/" />
      <id>tag:rubbercheese.com,2009:blog/2.107</id>
      <published>2009-04-16T16:20:00Z</published>
      <updated>2009-06-22T22:16:15Z</updated>
      <author>
            <name>Paul *Waggit* Wright</name>
            <email>info@rubbercheese.com</email>
                  </author>

      <category term="Branding"
        scheme="http://www.rubbercheese.com/site/category/branding/"
        label="Branding" />
      <category term="Marketing"
        scheme="http://www.rubbercheese.com/site/category/marketing/"
        label="Marketing" />
      <content type="html"><![CDATA[
        <h3><strong>Author, Mentor, Infotainer</strong></h3>
<p>
Welcome to the wonderful world of Joe Bauer. Consumed by martial arts and magic, Joe has been developing his amazing business card for 25 years. Listen to him talk about how crap everyone else&#8217;s business card is and admire his own which in his own words, &#8220;is the most impressive he has ever seen&#8221;. (If he can ever get it out of his pocket!)
</p>
<p>
In all honesty, it truly is amazing. It even has a pop up! If only his <a href="http://infotainer.com/infotainer/blog/welcome/" title="Infotainer">website</a> was as amazing. I don&#8217;t think he spent 25 years developing it!
</p>
<p>
Enjoy!
</p>
<p>
<a href="http://www.youtube.com/watch?v=4YBxeDN4tbk" title="Your business card is CRAP!">watch the video here</a>
</p>
 
      ]]></content>
    </entry>

    <entry>
      <title>.tel Domains</title>
      <link rel="alternate" type="text/html" href="http://www.rubbercheese.com/blog/comments/tel-domains/" />
      <id>tag:rubbercheese.com,2009:blog/2.106</id>
      <published>2009-04-02T14:51:00Z</published>
      <updated>2009-06-22T22:16:38Z</updated>
      <author>
            <name>Paul *Waggit* Wright</name>
            <email>info@rubbercheese.com</email>
                  </author>

      <category term="Web Development"
        scheme="http://www.rubbercheese.com/site/category/web-development/"
        label="Web Development" />
      <content type="html"><![CDATA[
        <p>The new .tel domain name extension is now available to the general public. But what is it and what can it be used for?
</p>
<p>
Operated and created by <a href="http://www.telnic.org/" title="Telnic">Telnic</a>, .tel is a service that allows individuals and businesses alike, to store publish and update all your contact information and keywords online under your unique domain name, without the need for a website. It creates a directory style service that anyone can access online, through a website, on a mobile or facebook for instance.
</p>
<p>
The .tel service cannot be used to display websites and <a href="http://www.telnic.org/" title="Telnic">Telnic</a> have control over the information that is shown, every .tel domain is uniform in how it displays the information, and each name is administered through an interface provided by <a href="http://www.telnic.org/" title="Telnic">Telnic</a> who also provide the hosting of the domain.
</p>
<p>
<strong>Why should you have a .tel domain name?</strong>
<br />
<strong>
<br />
1. Communications Hub</strong>
<br />
Publish all your means of communication in one easy place without the use of a website. For example you can store your phone numbers, mobile, fax, VoIP and email addresses in one place. You can also store web links, location data and keywords describing your business.
</p>
<p>
<strong>2. Join a Real-Time Global Directory</strong>
<br />
Join a global directory that allows you to own and control all your contact information and update it in real-time whenever you wish. 
</p>
<p>
<strong>3. Route Customers to Appropriate Departments</strong>
<br />
Easily route customers to contact details for various divisions or departments in your company
</p>
<p>
<strong>4. Increase Your Profile Online</strong>
<br />
By publishing your keywords you will be indexed by leading search engines
</p>
<p>
<strong>5. Connect with Customers from Many Devices</strong>
<br />
Any device that has internet access will be able to see your contact details. It is especially good for mobile phones because of the simple layout format of the information. Most websites are not mobile friendly!
</p>
<p>
<strong>6. Incorporate Premium Numbers for Voting and Betting Services</strong>
<br />
Create real time SMS voting on TV shows ( eg: The X Factor) See how this would work: <a href="http://my-idol.tel./" title="my-idol">Example</a>
</p>
<p>
<strong>7. E-commerce Options</strong>
<br />
A website could collect micro-payments for downloads, products or services. For example: a celebrity fan club site can provide news, chats, or downloadable mobile content such as MP3s or ringtones. <a href="http://musicians.celebrity.tel/" title="Click for an example">Click for an example</a> 
</p>
<p>
To read more about .tel domains <a href="http://www.telnic.com/" title="telnic">click here</a> or download the <a href="http://www.telnic.com/downloads/telguide.pdf" title="tel guide">tel guide</a>
</p>
<p>
If you live in the UK and you would like to buy .tel domains <a href="http://www.domainmonster.com" title="domain monster">click here</a>
<br />

</p> 
      ]]></content>
    </entry>

    <entry>
      <title>The &#163;1 Challenge</title>
      <link rel="alternate" type="text/html" href="http://www.rubbercheese.com/blog/comments/the-1-challenge/" />
      <id>tag:rubbercheese.com,2009:blog/2.105</id>
      <published>2009-04-01T16:11:00Z</published>
      <updated>2009-06-22T22:20:19Z</updated>
      <author>
            <name>Kelly Molson</name>
            <email>mog@rubbercheese.com</email>
                  </author>

      <category term="Portfolio"
        scheme="http://www.rubbercheese.com/site/category/portfolio/"
        label="Portfolio" />
      <content type="html"><![CDATA[
        <p>&#8220;If you can imagine it, you can achieve it; if you can dream it, you can become it&#8221; William Arthur Ward 
</p>
<p>
Steve Trister will be participating in the London to Southend bike ride on July 19th of this year. He wants to do something that has never been done before, raise &#163;1M from one bike ride! 
</p>
<p>
The catch, is that he wants 1M people to donate just &#163;1 each, a little crazy you may think, yes, it probably is, but sometimes you just gotta be a little crazy in life. 
</p>
<p>
Steve said &#8220;I can&#8217;t do this on my own, its not about me, its about people getting the idea that we can all make a huge difference by pledging a tiny amount, i&#8217;d love people to get the concept and for it to go global.....without you this challenge is nothing&#8221;
<br />

</p> <p>We&#8217;re pitching in and helping Steve with the logo design and to publicise this fantastic challenge. 
</p>
<p>
JOIN THE FACEBOOK GROUP AND LETS GET CONTRIBUTING !!!! 
</p>
<p>
Follow us on Twitter --> <a href="http://twitter.com/1poundchallenge">http://twitter.com/1poundchallenge</a> 
</p>
<p>
Join us on Ecademy --> <a href="http://www.ecademy.com/module.php?mod=club&amp;c=7349">http://www.ecademy.com/module.php?mod=club&amp;c=7349</a> 
</p>
<p>
Join us on Linked In --> <a href="http://www.linkedin.com/groups?gid=1875753">http://www.linkedin.com/groups?gid=1875753</a> 
</p>
<p>
British Heart Foundation --> <a href="http://www.bhf.org.uk/">http://www.bhf.org.uk/</a> 
</p>
<p>
Subscribe to the challenge channel and watch the videos --> <a href="http://www.youtube.com/user/TristerProductions">http://www.youtube.com/user/TristerProductions</a> 
<br />

</p>
      ]]></content>
    </entry>

    <entry>
      <title>Free Funeral Offer</title>
      <link rel="alternate" type="text/html" href="http://www.rubbercheese.com/blog/comments/free-funeral-offer/" />
      <id>tag:rubbercheese.com,2009:blog/2.103</id>
      <published>2009-04-01T07:39:00Z</published>
      <updated>2009-06-22T22:18:54Z</updated>
      <author>
            <name>Paul *Waggit* Wright</name>
            <email>info@rubbercheese.com</email>
                  </author>

      <category term="Marketing"
        scheme="http://www.rubbercheese.com/site/category/marketing/"
        label="Marketing" />
      <category term="Personal"
        scheme="http://www.rubbercheese.com/site/category/personal/"
        label="Personal" />
      <content type="html"><![CDATA[
        <p><strong>Are you worried about not being able to give a loved one the send off they deserve?
<br />
Are you struggling to pay for the cost of a funeral? </strong>
</p>
<p>
<strong>Laptops Direct can help with your Funeral Costs</strong>
</p>
<p>
In these difficult credit-crunch times we understand that it&#8217;s not easy to give your loved ones the send off they deserve. With funerals costing up to &#163;5000 it makes sense to get help.That&#8217;s why we&#8217;ve put together this unique sponsorship package, giving you the opportunity to cover all your costs.
</p>
<p>
We will help you pay for some, or all of the funeral expenses, depending on the package you choose. We have a range of subtle and tasteful sponsorship positions available throughout the service each bringing you a contribution cost. Please note that in order for us to be able to offer this service we do require a minimum of 50 mourners, this ensures we will get the exposure required to cover the cost of the sponsorship. 
</p>
<p>
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/vHFsJqIFyWg&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/vHFsJqIFyWg&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object>
</p>
<p>
To see sponsorship opportunities or read more about what is on offer, <a href="http://www.buyitdirect.co.uk/free_funerals_from_laptops_direct/page.asp" title="Free Funerals from Laptops Direct">click here.</a>
</p>
<p>
The text and content above was taken from the <a href="http://www.buyitdirect.co.uk/" title="buyitdirect">buyitdirect</a> website on April 1st 2009
</p>
 
      ]]></content>
    </entry>

    <entry>
      <title>Internet Use Increases by 342% since 2000</title>
      <link rel="alternate" type="text/html" href="http://www.rubbercheese.com/blog/comments/internet-use-increases-by-342-since-2000/" />
      <id>tag:rubbercheese.com,2009:blog/2.102</id>
      <published>2009-03-30T17:29:00Z</published>
      <updated>2009-06-22T22:19:43Z</updated>
      <author>
            <name>Paul *Waggit* Wright</name>
            <email>info@rubbercheese.com</email>
                  </author>

      <category term="Web Development"
        scheme="http://www.rubbercheese.com/site/category/web-development/"
        label="Web Development" />
      <content type="html"><![CDATA[
        <p>According to <a href="http://www.internetworldstats.com/" title="Internet World Stats">Internet World Stats</a> there are currently an estimated <strong>1,596,270,108 internet users worldwide</strong>. This means that <strong>23.8% of the world population</strong> now have internet access.
</p>
<p>
48.9% (393,373,398 people) of the European population are internet users, and 70.9% of the UK population (43,221,464 people) have internet access.
</p>
<p>
Germany have the most users for a European country with 55.2 million internet users. Iceland have the highest percentage of users with 90% of the population having internet access.
</p>

 
      ]]></content>
    </entry>


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