How we helped..
A QUICK OVERVIEW
Their previous logo, ‘Hertfordshire Supplies’ was heavily linked to Hertfordshire County Council, and although they operate actively in areas outside of Hertfordshire such as London, Bedfordshire and Buckinghamshire, the brand could have been seen a little too regional.
Focusing on education as the theme, we developed a number of suitable new brand names, having carried out Companies House, Trademark and Social Media checks on all.
Full Stop – The last word in Educational Supplies was the chosen brand name & tagline, however when changing a brand name, care needs to be taken to not to confuse and alienate existing clients. We developed a number of transition stages so the new brand can be introduced over a umber of months.
Herts Full Stop – The last word in Educational Supplies will be used initially, allowing the old and new name to work alongside each other.