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Rubber Cheese Towers
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CASE STUDY

Market Fresh

Market Fresh came to us with an exciting project - to design the packaging for a range of chutneys which would appear in Morrisons stores nationwide.

How We Helped
BRANDING
DESIGN FOR PRINT
Market Fresh

Supplying innovative and market leading quality products

MARKET FRESH

Market Fresh have over 30 years’ experience in the retail and food service industry developing, manufacturing and supplying innovative and market leading quality products.

Our experience of the food, drink and FMCG industry made us the perfect agency choice to help them develop a new brand.

A QUICK OVERVIEW

Initially Market Fresh came to us with an exciting project – to design the packaging for a range of chutneys which would appear in Morrisons stores nationwide. We also helped them develop their first own in-house brand, Hoots.

The finer details…

MORRISONS DELI

Being so pleased with the initial project, we were asked to design the packaging for a new range of biscuits, chutneys, and bruchettas, which are available at the deli counter of your local Morrisons.

Hoots, a snack with a difference…

Rubber Cheese worked with Market Fresh again to design the packaging for a new multigrain snack product. Hoots are a snack with a difference, bite sized wholegrain nibbles made from wheat rather than potatoes.

THE CHALLENGE

The challenge was to create a brand that would stand out in the over saturated snack market, and promote the snack as a healthier option. The brand needed to sit comfortably next to other crisp brands, even though in some eyes it would have been viewed as a bread based item and therefore categorised with croutons or bruschetta’s.

The Results

SUCCESS

The success of the Hoots brand has been outstanding, enabling Market Fresh to successfully sell the brand to Chaucer Foods / The Premium Snack Company in 2013 to continue the brand’s development. It is now a huge success in the Vegetarian and Vegan market.

The level of service and communication we received was superb

We met with Rubber Cheese at the very start of the Hoots project. From initial creative design concepts through to finished artwork, they worked closely with us to develop the brand. We were delighted with the final result and have received excellent feedback from both customers and consumers. The level of service and communication we received throughout the project was superb and we have already asked for their help again on other branding projects. Professional, fun people to work with and a great fit with our business.

I would like to take the opportunity to say that it has been a genuine pleasure working with Rubber Cheese. I wouldn’t hesitate to use their services again in the future!

James Minnette- Commercial Director, Market Fresh