It’s that time of year when our mince pie consumption gets out of control and we start to make plans for the brand new year. We’re always keen to stay up to date on what’s going on in the world of the web, and try to pick up on what is likely to be popular next year.
In 2015 we’ve seen responsive web design continue to grow in importance, and the techniques to make sites work across all devices become smarter and more interesting. We’ve also seen a bit of a re-emergence in parallax scrolling, sites that are built around one page that scrolls down and down to reveal sections.
Use of adblocking software has grown globally by 41%, meaning brands have to be cleverer in order to reach people. Techniques like sponsored content and viral content are now more important than ever, alongside a more engaging web presence.