In my experience and I’m sure for most of you, if you type into Google the name of a particular business, quite often that business doesn’t actually come out on the top page of Google search, sometimes not even on the first page. Eventually if you do find the site, you’ll often be let down by how it looks or the content the website provides. If you can’t find the content you were looking for then we naturally get fed up and just leave. We continue on until we find what we were looking for, just somewhere else.
If this was your website then you’re losing business, business that you didn’t even know you potentially had, unless you check your stats on a regular basis.
If you had a retail store on the high street, with lots of shoppers walking in every day but with little or no sales, you’d probably have a re-think about how to convert the visitors into sales. You’d look at your pricing, the layout and design of your store, even yourself/staff and how you could improve customer service.
The process of creating a website can be broken down and analysed in a similar way.