3 fundamental reasons why you won’t regret hiring a creative agency
1. Because good design is good business
You can’t build a beautiful house without strong foundations, and you can’t build a successful business without a strong brand. This is something only experienced and talented creative professionals (like us) can give you, not your friends cousin who recently bought a copy of Photoshop – tools don’t make a designer.
2. Return on investment
Remember the books, and how one was picked off the shelf for it’s high quality and eye catching design leaving the other on the shelf to gather dust? This is made happen by talented creative agencies who are passionate about what they do. Without their help to create a results driven design, you too could end up left on the shelf with the others who aren’t making any sales, which would be very sad indeed.
3. Consistency is key
A creative agency has all the skills and services required so that your brand is kept consistent across all areas of your business. This means your business will always be dealt with by the same designers who know your brand almost as well as you do. They’re basically your very own creative department, just in a different part of the country that’s all.
Choosing your creative agency
Ok, so here we could say that we’re the only creative agency you’ll ever need as we’re pretty darn awesome at what we do, so you should definitely nip over to our contact page and give us a “hola”.. But actually, we may not fit all your needs. Perhaps you like to have face-to-face meetings and we’re just a bit far out of your reach, whatever the reason for not getting in touch with us, we’re sure it’s a good one, so we’d still love to help you find the agency that’s just right for you. Here are just three things to keep an eye out for…
First and foremost, their portfolio needs to be of a high standard. Bad design can be even worse than no design at all. Ask yourself the following;
- What are your first impressions of their portfolio?
- How experienced are their designers and team members?
- What kind of clients have they worked with and what were the results?
- Were the clients happy with the service and end result?
It’s true that bigger isn’t always better. If the team is too large, your work and communication could easily get lost in the abyss of overcrowded systems.. and as their client you could become a small fish in a big pond getting left with a lack of personal service and dedication to your project. On the other hand, hiring a ‘one man band’ could mean that when they inconveniently take a holiday, your project will come to a grinding holt – not ideal.
Put some thought into the size of the agency you want to work with. Who would you be dealing with? Will you get to speak directly to the Designer or an Account Handler? Each creative agency has a completely different set-up and come in many shapes and sizes, so make sure you find the one that suits you.
Two creative agencies may provide the same services, but it’s their values that set them worlds apart and differentiates their outcomes. For example, which of the following do they value most;
- Happy Clients
- Happy Employees
- Innovation & Creativity
- Honesty & Transparency
- High Quality & Excellence
- Social & Environmental Responsibility
- Clear communication
- Profit & Growth
While their core values won’t change what they do exactly, it can show through in the work they produce, so we recommend finding an agency who’s values are in line with your own as much as possible.