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What is responsive design?

There has been some speculation in the media as to whether responsive web design is necessary. Hand on heart, we believe it is one of the most fundamental investments you could make for your business. Forbes also believes that if you don’t take advantage of responsive website design right now, or at least start planning for the very near future, you’ll be in danger of going out of business in 2014.

Written By:
Trudy Collins
Category:
Business
  • 19/11/2013
  • 5 Mins to Read
  • By: Trudy Collins
  • Share

What is responsive web design?

Responsive web design uses flexible images and fluid grids that resize correctly to fit multiple screen sizes, including desktop computers, tablets and mobile devices. Have you ever viewed a website on your mobile that looked like a miniature version of the desktop website, which forced you to zoom in to view their content? That wasn’t a responsive website. A responsive website would have smoothly resized itself to fit the screen perfectly allowing you to easily scroll through the content.

Here are some responsive design examples lovingly made by us..

CycleFox website

Beefeater Gin Distillery Website

Note: if you open the above examples on your desktop computer, you can see how it resizes itself by adjusting the width of the browser.

Beefeater Distillery Responsive Website

Beefeater Distillery Responsive Website

CycleFox Responsive Website

Why is responsive design so important?

How many people do you know own tablet devices or smartphones? Lots, right? SmartInsights said that by 2014, mobile should take over desktop internet usage. So with that being said – it’s pretty vital that your website looks just as awesome on all screen sizes, big and small.

Think having a website that isn’t responsive won’t affect you? Well if you don’t depend on your website for business, it might not – but if you do depend on your website for leads and sales, you need to keep up with the advances in technology or before you know it, you’ll be the ‘floppy disk’ of 2014.

If you haven’t yet invested in a responsive website for your business, open up your current website on your mobile right now, and ask yourself the following questions:

“Can your potential customers easily…”

  • Navigate your website?
  • See your call to actions?
  • View your contact details and get in touch with you?
  • Read your copy?
  • View and click on your social networking links?

If you answered “no” to any of the above, it is more than likely already costing you valuable business.

So.. how do you build a responsive website design?

If you’re not familiar with website design and development, we would recommend hiring someone who is (like us!) to ensure that your website not only works on all sized devices, but also looks great and evokes your brand personality, as well as being easy to navigate, and uses design to get you the results that you’re after.

For other friendly designers and developers, we’ve built a responsive wireframe template for use in Adobe Illustrator – it even gained coverage in Mashable, Paul Olyslager, Econsultancy and Hey, Designer!

Want to know more?

Just give us a call on 0845 867 6750 or email us for a friendly chat about how we can get you up to speed and help future proof your website for years to come.

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