“It’s what’s inside that counts”
Fundamentally, if your product or service isn’t up to scratch, your business simply won’t work. Since the very beginning, Ben and Jerry have sourced only the best chunks, swirls and ingredients they can find for their famous ice creams. It’s the outstanding quality of their ice creams that got the Burlington locals talking and promoting their brand which is what created the strong foundations that allowed the business to evolve into the ice cream empire that stands today.
“Change is about action, not talk”
Ben & Jerry are committed to implementing Peace and Justice, and helping to change the world for the better. Where some people simply talk about how great the world would be if we could just change this one thing for the better, Ben & Jerry find something they are passionate about, and they take action, and do whatever they possibly can to make sure the change actually happens.
One thing they feel very strongly for is marriage equality, so since 2009 they have been advocates promoting gay marriage by introducing their legendary flavor ‘Hubby Hubby’, and more recently ‘Apple-y Ever After’ and ‘Engagemint Party’. They also have a page on their site dedicated to this issue with discussions and example letters that people can send to their local MP. So not only are they promoting the issue, they have created a call to action which will make a real difference.
“Cows and farmers have feelings too”
Ben & Jerry both understand the importance of keeping their suppliers and employees happy, as after all, without them they’d have no ice cream! They have always made sure that all their employees are on a livable wage and they hold a deep respect for individuals inside and outside the company and for their communities, while continuing to support local farmers, making sure the milk that goes into their ice creams are always purchased from happy farmers, and happy cows.
Just click the picture below to see a fun interactive feature on their website called “Cow Cam”, which lets you watch for yourself just how happy the cows really are…