Why it’s Marketing Genius
No longer does a piece of paper with ‘voucher’ printed on it guarantee you sales, nor does it catch the attention of your target audience in a creative way. Everywhere we look there are offers and discounts we can get our hands on if we look hard enough, but ‘Hijack’ has truly broken the mould. Here are just a few reasons why we think it’s been so successful..
There was a clear strategy in place as it was aimed purely at their target market.
The campaign is personalised to the user from the moment the triggered count down appears on their smartphone.
There’s an innovative use of technology with it’s GPS tracking mobile app.
The customer experience that this campaign creates is undoubtedly a fun and memorable one!
This campaign is extremely creative in its concept, design and use of technology.
It got people talking on social media sites helping to positively promote their store.
Finally a promotion to get excited about, we just wish we could get involved!