“Word of mouth recommendation has probably been the biggest revenue earner for Auspicium up to now. The reason I state this is because, the web hits to the new site since our re-branding exercise with you, have been amazing. We have just signed a significant deal with a major global company to deliver their sales training and I’m convinced that we would not have been successful if they had found us through our old website because of the image that website portrayed".David Key - Director - Auspicium
Auspicium
Web site: http://www.auspicium.co.uk
The brief
David Key approached Rubber Cheese to help him launch and promote a new training company, Auspicium. The company specializes in NLP training for individuals or corporate companies.
Rubber Cheese was commissioned to develop the entire brand, from corporate logo through to stationery, marketing materials including posters & leaflets, ecommerce website and monthly newsletter template.
The brief details were open to our interpretation, but key words to focus on included motivating, inspirational, spiritual and professional. Imagery had to be colourful and visually inspiring to engage the viewer.
The solution
We researched the company name and discovered a strong link to birds. We used this as a feature in the corporate branding, rolling it out across the business stationery and company marketing materials. A strong web presence was vital to the company. We created an original site including information on the company and training courses provided, along with an area for the courses to be purchased via a shopping cart. A member’s area was required to allow member subscriber’s access to extra features including free downloads, a forum, special offers, and video downloads.
Finally we created animated web banners to be used in a large web and radio advertisement campaign on HertBeat FM website.
In 2007 the website received an award for Innovation in the 2007 Herts Web Awards.
Work delivered
- Corporate Branding
- Web Design & Build
- Advertising
- Content Management System
- Flash Animations
- Web Hosting
Client testimonial
“Word of mouth recommendation has probably been the biggest revenue earner for Auspicium up to now. The reason I state this is because, the web hits to the new site since our re-branding exercise with you, have been amazing. We have just signed a significant deal with a major global company to deliver their sales training and I’m convinced that we would not have been successful if they had found us through our old website because of the image that website portrayed".David Key - Director
