Click Dental E-commerce
Overview
Rubber Cheese were awarded the contract to launch the new dental division of WayMade Pharmaceuticals, one of the largest prescription license holders in the UK, after a 4 way pitch process. They were entering the competitive dental supplies market and required an eCommerce solution that will be a fundamental part of the sales channel for their latest brand.
This project had one clear objective: Establish the new division as a market leader in the Dental Supply sector.
Results
Rubber Cheese ensured the site design was clear, crisp and easily navigable by the end user. Images used in the sales channel were supported by functionality that makes the buying process quick and easy. Product information is displayed along with product images throughout the sales chain so the customer does not lose interest in the product. Every part of the buying process was designed with the end user in mind to ensure a easier purchasing process.
A significant aspect of the planning and design phase of this web development was to translate the information architecture into a usable navigation system, ensuring the process of finding products and buying them is pain free and time efficient for the customer. Paul Wright worked with the client and development team to translate this through to the design.
Not only were Rubber Cheese contracted as the Creative Partner for the new website design but for the entire creative role, from Brand Creation to 300 page Product Catalogue Design. Items included: Company Name, Visual Identity, Stationery & Marketing Materials, E-commerce Website Design & Build, Advertising Campaign, Monthly Mini Product Catalogue, 300 Page Product Catalogue.
Again following our documented design process, Paul Wright carried out all of the initial wire framing and consultation with the client. The brand creation and site design was created by Paul with Kelly Molson working in a production role designing the Advertising Campaign and Catalogue. Rachael Hudson worked in a supporting role to both. Kelly Molson handled the client relationship and project managed the design stage, also ensuring the relationship between development team and client ran smoothly.
Following the site launch, industry feedback has been unanimous; The Click Dental website is now seen as a benchmark for all Dental Supply companies, something we are hugely proud of. Website sales continue to increase on a monthly basis as the new brand establishes itself in the market place.
Rubber Cheese identified a gap in the market for a quality eCommerce dental supplies website
“At the beginning of September 2009 Waymade PLC made the strategic decision to enter the Dental Supplies market. In order to compete, a new division, brand, marketing materials and product catalogue would need to be created. We chose Rubber Cheese above other potential suppliers for their experience, professionalism, and customer values which were closely aligned to ours. The strength of their past experience and creativity also played a part but more the fact that they challenged the original brief and highlighted a service level differentiator. Rubber Cheese identified a gap in the market for a quality eCommerce dental supplies website. We've been delighted with the level of service and care we receive, they always go the extra mile, deliver on time and do what they promise. The website has now been identified as a benchmark for all dental supply companies. Bearing in mind it only launched in March 2010 this is a huge success.”
