Jo Jingles
Overview
Jo Jingles is a national franchise business that provides music and singing classes for babies and young children. It is one of the UK’s most popular music classes for kids and very well known with over 100 franchises across the UK and Ireland. Rubber Cheese have recently redesigned and redeveloped the eCommerce solution and functionality on the Jo Jingles website, and also constructed their new franchise management system.
The website was out of date and needed a facelift as well as reprogramming of all menus and page structures to give the site a fresh new look and a high degree of usability. The existing eCommerce solution also needed redeveloping for their online shop to be successful. The online shop was not profitable and required a new eCommerce Solution to increase sales. The target audience was primarily parents of young children who did not have a great deal of time to spend on the purchase process. The site also required a more Corporate section to include the Franchise Business offering.
Results
The web design and development resulted in a much better franchise management solution, with a centralised system to control content, branding and sales whilst giving franchises the autonomy to operate independently. A website template was created for the franchise micro sites that was in keeping with the brand colours and designs.
The site was designed with the three different offerings in mind, (information/online bookings, eCommerce & corporate), each having a clear distinction from each other but all in keeping with the existing brand and guidelines. We took time to understand Jo Jingles target audiences (Corporate, Parents & Families) and how these different audiences would interact with the site. We then reflected this in the design and usability to create a strategic marketing tool for the company.
Paul Wright and Kelly Molson carried out a kick off design meeting with the Jo Jingles team. Following our documented design process, Paul Wright carried out all of the initial wire framing and consultation with the client to ensure a quick and efficient design stage.
All design work for the site and subsequent three offerings were also carried out by Paul Wright. Kelly Molson handled the client relationship in an account executive role and project managed the design stage, also ensuring the handover to the development team went smoothly. Our Quality Assurance procedure was adhered to at all times. The design project was delivered on time and to budget and a high quality website delivered.
Sales & online bookings have increased since the re-design and the site has been well received by the franchisees and existing clients.
They are a really friendly team to work with and provide a reliable and consistent service
Earlier this year Rubber Cheese produced the design for the new Jo Jingles website. We have been highly impressed with their design skills, clear interpretation of the brief provided and recommendations for layout of the site to improve the customer journey. They are a really friendly team to work with and provide a reliable and consistent service.”
Jo Jingles
