Motor Trades

The brief

Rubber Cheese won a two way pitch to create a media pack for Motortrades.co.uk; the UK’s fastest growing motoring directory.

The solution

Motor Trades approached us as they wanted to work with a creative design team that was local to their Brentwood based offices. They were in desperate need for new media packs to be designed as they we’re down to their last few copies. The media pack is an essential part of their business. Potential clients who are ready to sign up to their website and would like more information about their directory website all receive it.

They decided it was time for revamp the design, as old version was now dated and uninspiring, especially for a young, buzzing company on the up. It wasn’t selling their services in any way.
So after 2 weeks we met with Motor Trades again to showcase our ideas for the pack. They loved our “put your feet up” concept and we were told we had the contract there and then!

The majority of people who work in the motoring industry don’t work on computers, but are getting their hands dirty instead. With internet traffic increasing year on year, and people using the internet to search for services more, motoring companies like mechanics have to become web savvy and advertise their services on the internet. Motortrades.co.uk directory is the perfect solution.

With the use of clever imagery we created a media pack that took the reader on a very easy journey to success! With the use of in-your-face statistics we also had the facts and figures to back it up.
Once the media pack was created we designed marketing materials including flyers and advertisements. These were then printed and used in e-marketing campaigns.