Peak Health
Overview
Peak Health specialises in corporate health management, delivering cost effective, results-oriented wellness programs that unlock the true potential of a healthy, engaged and productive workforce.
The project had 3 main objectives:
- Establish a new brand name in corporate health management
- Re-position business as your wellbeing tool, not just a quick fix
- Develop a new identity that encompasses the 3 main areas of the business
Results
Rubber Cheese were chosen as the Development and Creative Partners for the project. We ensured the correct development team was sourced to fit the client’s values, project requirements and budgets. Initial briefing meetings, strategic briefing and project requirements were detailed by Paul Wright. Brand Creation and initial wire framing and consultation were also carried out by Paul following our documented design process, to ensure an effective, quality design and to fully brief the development team with. Kelly Molson handled the client relationship ensuring the handover to the development team went smoothly.
Rubber Cheese worked through our strategic brief with the client to draw out the brand story and key messages. Through this process we discovered the business has 3 separate areas and the client wanted an icon which would represent this. Paul Wright worked on mood boards and rough concepts before finalising the brand identity. A significant aspect of the planning and design phase of the web development was to translate the information architecture into a usable navigation system, ensuring the end user understands the business and engages with the people in it. Paul Wright worked with the client and development team to translate this through to the design.
Using web technologies such as jQuery we’ve been able to animate part of the site without using Flash technology which is not SEO friendly. The client even has access to update this part themselves. A password protected client area has been delivered allowing clients to log in to a private area. Rubber Cheese delivered a fully content managed website using the Expression Engine CMS. This allows the client complete control over the site which they update regularly with blogs and news story.
The project was delivered on time and budget, and surpassed the clients expectations in terms of quality.
unparalleled creative vision and technical expertise
Rubber Cheese managed to turn a concept into reality thanks to unparalleled creative vision and technical expertise. The service levels throughout the process, from concept drawings to website building to the testing phase were simply outstanding. I would happily recommend Paul and the team to anyone interested in having their expectations blown out of the water!
