Toners Reunited

Results

Brand Design

We began by creating a character that embraced the company ethos. Using our client questionnaire we discovered Toners required a character that was memorable, wealthy, British and had some kind of relation to ink. We designed a very stereotypical old English Gentleman with a bowler hat, big mustache and smart suit dark suit. We also added subtle touches of print related colours (cyan, magenta and yellow) within the tie, tissue and bowler hat wrap. We named him Mr A Inkington!

We then created the final logo by using a font, colours and layout that complimented Mr Inkington. We also created the strap-line that would accompany the logo. It had to be something punchy and to the point, to really highlight the main offering and instant benefits of their service. “You give us ink, we give you cash!” was the perfect solution. As Ronseal would say, it does exactly what it says on the tin!

Website Design & Development

Before we could start to wire frame and design the website, we first had to establish the main objectives of the site;

• to gather information about potential customers unused toner and ink cartridges
• to educate customers on the benefits of using the service
• to describe how easy it is to do  

We designed a unique, bespoke form on the website where users could input a list of the unused ink cartridges they want to sell.  Toners Reunited then contact the potential clients and very quickly produce a quote for their unused ink.

The rest of the site is used to educate the users, with an FAQ’s page and an easy to follow step by step guide using brief descriptions and icons designed specifically for each stage of the process.

Rubber Cheese also delivered a new concept to create more sales through the website. We suggested designing a referrals page where users could submit their details and then be sent a special link to share on Facebook, Twitter or even email to friends. If someone made a purchase from the link, they would receive 10% of the purchase value. This has really helped increase sales, promote the website with minimum effort and created a buzz about the company on the Social Media channels.