Although Rubber Cheese has been established for 15 years, and we have an incredibly experienced team, we’re constantly learning and evolving our practices. Every day presents a new challenge and this was especially true when a client tasked us with designing and building a fully accessible website for children with autism.
Unfortunately, it’s all too easy to forget about inclusivity when it comes to design; maybe we’re pressed for time or the client hasn’t specifically asked for a disability-first approach, or perhaps we’re just unaware of the unique challenges some people face when online. Either way, thoughtless design can lead to a frustrating user-experience and a steep decline in conversion rates for businesses.
While working on this project, our Senior Designer, Rachael Hudson, decided to delve deeper into the world of accessible design and put together a handy guide for digital designers.
She says, “Apps and websites should be designed with everyone in mind; surfing the web is a universal pleasure. There are plenty of factors to consider – including colour, language and the amount of content displayed.
Taking an inclusive approach makes a website infinitely better for ALL users. Nobody can argue with clearer layouts, more concise copy (we all hate word-vomit) and clever use of visual descriptors such as icons and images.”