Insights Newsletter

Sign up for our Insights Newsletter and receive regular news & views from the team including:

  • Our take on the world
  • Free resources & downloads
  • News & inspiration
  • Ridiculous things that happen here

I have read and agree to the Privacy policy

A bit scared we'll email you crap? We hate spammers so we promise we'll only send you awesome content roughly once a month.

Come & Say Hello

We love building relationships with our clients that will last. Give us a call to talk through your ideas.

01279 883119

Pop in for a Cuppa:
Rubber Cheese Towers
Unit N, The Maltings,Station Road,
Sawbridgeworth, Hertfordshire CM21 9JX

Airbnb logo – how can designers prevent this from happening?

Yesterday Airbnb launched their new brand mark. It’s since gone viral, but for all the wrong reasons. Now we’re not here to have a pop at Airbnb - we'll leave that to everyone else! Yes, their new mark looks (almost) like Automation Anywhere’s logo, but come on.. surely this was an honest mistake!?

Written By:
Paul Wright
  • 17/07/2014
  • 2 Mins to Read
  • By: Paul Wright
  • Share
Airbnb's new logo

Airbnb's new logo

Automation Anywhere's logo

The words “everything has already been done” is becoming more and more true. For a logo to be effective, it needs to be simple, but is the world running out of unused simple logomarks? Designers are exposed to the same designs, shapes and forms, so our ideas will of-course overlap on occasions. We’re approaching the point where creating something truly unique is close to impossible. so our question to you is, how can designers prevent this from happening in the future?

Should we burden ourselves with the impossible task of researching every logo ever made before it’s finalised?

Should we drop marks altogether to avoid this issue, and simply use the brand name?

Should we overcomplicate our logos in an attempt to make them as unique as possible?

None of the above provide a suitable solution, but until someone creates the logo equivalent of WhatTheFont, (Search facilities such as Google Images and TinEye do exist, but all are so hit and miss) – what is the solution? How can we continue to create unique logos in a world where everything has already been done?


We’d love to hear your thoughts. Feel free to leave them in a comment, or tweet us @rubbercheese.