Promote sharing – make it user-friendly
Social sharing buttons have been around for a long time, but they can often be clunky and cumbersome, so it is worth reviewing how they work on your site. User experience is so important when you are asking for a share; if everything works seamlessly then you are much more likely to get that exposure.
Key things to remember:
- Test! Check all browsers and devices with your develop to ensure they work anywhere and everywhere
- Match the design of your social sharing buttons to your website, it looks cleaner
- Don’t overload the number of networks – keep it simple. Email share, Facebook, Twitter, and Pinterest will usually do.
Making social part of the retail experience
Social sign-in is already heavily used in retail, helping to simplify the process, but there are other ways to integrate social media to improve conversions, streamline customer services and drive repeat business and referrals. Setting up these simple additions could really benefit your business:
Share your purchase
Improve your post-purchase page with a range of social cues to enhance the customer experience, and also to spread the word about your business! Add a simple sharing section which allows a user to send a tweet or a Facebook status with a link to the product they just bought.
The post-purchase page can also include quick links to your social media channels, email newsletter and links to access customer services too.
This is also the place, as well as in order communications, to share any referral discounts you offer for customers who share with their friends.
Reviews and ratings
Reviews help reassure customers, improve SEO and encourage repeat business. Linking social sign-in to your reviews set up will more than likely lead to more reviews from customers, as it just makes everything easier.
Make your social customer service easy and obvious to access by displaying it prominently on your help pages, so your customers don’t have to dig around. Social customer service is just as important as other functions like contact forms, call centres and live chat, so make sure you offer a good service that customers can access.
The good thing about social media is that you can start small, integrating sharing and customer service details, and then increase activity as you become more confident. It is an ever changing area too, so in the future there may be even more it can offer your business! Want to improve your website? Get in touch with us to talk social integration!