Contrary to popular belief, bigger isn’t always better.
Nowadays, brands are opting to partner with smaller creative agencies.
Why is this? Surely big agencies are the smarter choice? They have more resources and glittering portfolios packed with case studies from household names.
Well, it’s down to…
- Real relationships
- Agility and flexibility
Brands are starting to realise prestige isn’t everything.
They’re no longer blinded by awards or accolades. Instead, they’re seeking humanity, flexibility and commitment – attributes that run in a small agency’s blood.
The following blog explores this shift and delves into why big businesses are scaling down.
(TRIGGER WARNING: The following post might be biased – reader discretion is advised).