Let’s go back to networking. You mentioned the importance of LinkedIn for growing your business. Do you have a video strategy for the platform?
No matter the platform, you need a strategy. LinkedIn used to be confusing and stuffy – now it looks a bit like Facebook. It’s more video-friendly.
The content I post on LinkedIn is purely educational. I post daily content and one video a week. Asking your audience questions within the video encourages people to leave comments and participate in the conversation. I do a lot of that.
The highest engagement I’ve ever had on a LinkedIn video was for a bloopers reel. It has something like over 2000 views and 40 comments. Its success is down to the fact people want to see authenticity from brands.
You spoke earlier about focus. When you start out, it’s easy to get disheartened. Where do you turn to for support? Do you have a business coach, mentor or inner circle of people to lean on?
I think it’s really important to have that.
Last year, I worked with a fantastic mentor who’s in the same industry as me. He realised filmmakers, in general, are very creative but a bit rubbish at running a business.
He built a community based on this premise. I learnt a lot about networking, finding clients and setting prices.
I worked with him once a month and that gave my business a boost. I also made some great friends through his network and that’s my inner circle now.
Despite working in the same profession, they’re not competitors, they’re my peers. You need people to bounce ideas off.
It’s like finding your tribe.
Exactly. You need to invest in yourself. I’m actually working with a new business coach at the moment.
You never get to the point in business, even if you’re massively successful, where you say “I don’t need a mentor or coach”. There’s always something to improve.
I prefer this one-to-one method now. I don’t do as much networking as I used to.
Constant networking is a new business thing. When you start, you go to anything and everything. Eventually, you work out the best use of your time. You can’t be networking all day long.
You can’t turn up to everything, can you? I go to one networking group a week and that’s the best use of my time.
I’ll be honest, I stayed away from networking for a while. I was in a group for a year that didn’t work out for me. Then I found a great group in St. Albans which better suited my needs.
It’s about finding the right bunch of people and looking past the branding of organisations.
Can you sit in a room with these people every week? Are you happy to give them business? You must feel a connection in order to share ideas.
These days, my networking is more online. I have a lot of productive conversations with people through LinkedIn. It works really well for me.