Things are not always that easy at Cheese Towers.
Don’t get me wrong, we have great clients, great projects and we’re really busy. It’s just sometimes being a small agency can be a bit difficult. Let me explain.
We’ve been constantly busy all year, which is incredible. So busy that we’ve not found time to focus on “our stuff as we call it. No, scrap that – what we’ve actually not done is made time for “our stuff”. We’ve not prioritised it.
Improvements to our processes, products we’re developing, marketing, brand development – all get put to the side so we can concentrate on our clients projects. And that (no offence clients, you know we adore you), isn’t the right thing to do. Focusing time on improving Rubber Cheese, will only make our service and solutions even better for our clients, so why don’t we make time?
I’m not sure is the answer, but we know things need to change. We have a few challenges around recruitment and growth which have caused pressure and tension within the team, something that we’ve never had before and, we don’t want now.
So when our client and friend Richard Eason at CycleFox suggested we take a day out of the office to focus just on us, we thought it couldn’t have come at a better time. Well, actually that’s not quite true. My first thought was, where the hell are we going to find the time to take a whole day out to do this!