Announcing an exciting new era for Rubber Cheese

We’ve accomplished plenty of amazing things recently. Last year, we welcomed three new team members, raised around £11,000 for charity, presented at big events, such as Ambition 2018, and shared our advice through Mob Happy and Digital Herts (groups founded by our Directors, Kelly and Paul, to support agency owners and creative professionals).

2019 promises to be BIGGER, BRIGHTER and BETTER than ever. We’re in the process of moving to a flash new office and, most excitingly, we’ve undergone a total rebrand.

It marks a new and brilliant era for Rubber Cheese.

Our new website reflects our most-recent work, which includes illustrious projects from Plymouth Gin, Malt Whisky Distilleries, Royal Salute and THIS institute.

One project we’ve really loved working on is Eureka! The National Children’s Museum. It’s the only fully interactive museum totally dedicated to children aged 0-11 anywhere in the UK. How cool is that?

Working with them emphasised what we do really well; namely, solving complex challenges for visitor attractions. Through creating booking systems, bespoke websites, annual pass systems, digital applications and internal communication platforms, we help venues sell more tickets and increase their visitors.

Basically, this project inspired a real eureka moment for us (see what we did there?). We suddenly realised our skill-set and expertise could specifically help attractions perform at their absolute best.

Why visitor attractions?

We’re in a unique position where we can see problems from both a user and business perspective.

We know what it feels like to organise a day out (at a theme park, zoo, farm, museum or stadium), only to be totally disappointed before we even arrive. Planning should be fun, right? But more often than not, users are frustrated by difficult booking processes, out-of-date content and hard-to-navigate websites.

 A young girl in a museum

And that’s just the pre-visit experience – sometimes, it’s what happens during or after that puts a dampener on things.

On the other hand, because we’ve worked closely with visitor attractions, we recognise the challenges they face.

“There’s an abundance of creativity within this sector but venues find it difficult to manifest their visions online. They also struggle to utilise digital technologies and techniques that better engage their audience.

While they recognise the need to modernise their image or online systems, they often lack the resources, time and talent to do it in-house.”

Kelly Molson, Managing Director of Rubber Cheese

This is where we step in to help. We have a knack for identifying weak links and areas where businesses could be performing better.

By looking at the bigger picture, we provide solutions to problems you didn’t even know existed.

This is what happened with Eureka! Let’s take a closer look…

Eureka! The National Children’s Museum

The problem

Eureka! came to us with an original brief to redesign the website – they considered this to be their main challenge.

However, we quickly realised their biggest concern was actually the annual pass system.

Creating passes was a lengthy process and staff had to write them by hand at a separate desk. At peak times, visitors found themselves in a queue outside for up to an hour (ouch). Sometimes, guests would arrive to pay at the tills only to be told to queue again for the annual pass.

We needed to address this while honouring Eureka’s desire to refresh their brand. We knew we could tackle both issues within budget.

New features website Eureka! The National Children's Museum website

The solution

We digitised the entire annual pass process by developing a bespoke system that worked in conjunction with their existing ePos system – Gamma. We also created a simple, responsive, touch optimised interface for the Front-of-House team to use on iPads and tills.

We also gave the website a makeover. We incorporated architectural characteristics of the museum and elements of the vibrant brand, without making it look too childish.

You can read the full case study on our website.

 Eureka! The National Children's Museum website on an Ipad

The results?

Through this, bounce rates decreased by 90%, online bookings increased by 24.5% and queue times reduced significantly.

“In 15 years of working with websites and communications, I’ve never worked with an agency quite like Rubber Cheese. We view them as an extension of the Eureka! team – they genuinely want to produce the best possible work for us, and that translates into the quality of our website and annual pass system.

As a Communications Manager, it’s a pleasure to work with a team whose advice, opinions and knowledge I can depend on. They welcome honest, open communications and I’ve been able to talk candidly with them about the challenges we’ve faced, knowing that we’re all working towards a shared goal”.

Sophie Ballinger, Communications Manager at Eureka! The National Children’s Museum

Get in touch today

Are you a museum who needs to increase mobile bookings, a factory who wants to offer tours or a theme park that needs an online shop?

There’s so much we can do for you.

Just give us a call on 01279 883119 or email


Image credits: Unsplash

Paul Wright.
Kelly Molson Managing Director

Host of the popular Skip the Queue Podcast, for people working in or working with visitor attractions, she regularly delivers workshops and presentations on the sector at various national conferences and universities including The Visitor Attractions Conference, ASVA and Anglia Ruskin University.

Read more about me

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