Supporting the advancement of quantum computing

Delighted to announce the launch of Riverlane’s digital brand, to demonstrate their ground-breaking software and potential impact of their research


The challenge

Develop a new website to strengthen brand awareness, deliver a high-quality user experience, whilst telling the story of Riverlane and demonstrating the commercial impact of their research.



Riverlane is a research-led start-up that builds ground-breaking algorithms and software to unleash the predictive power of quantum computing. With a multidisciplinary team of world-leading researchers, their mission is to make quantum computers useful sooner.


Digital brand

Working in collaboration with Together, we developed the digital designs in tandem with the new brand. Artist, Niklas Lundberg was commissioned to create the animation, to bringing quantum computing to life.


User Experience

Our extensive research work to understand their users needs, abilities, what they value and also their limitations, meant we were able to develop user journeys and wireframes that create the perfect high-quality user experience required.



Using micro-interactions, we developed subtle transitions and movements across the site, helping to establish Riverlane as a progressive, innovative organisation.


awwwards logo



The site has been nominated for an awwward and you can vote for it by clicking this link.


Paul Wright.
Paul Wright Creative Director

Wag is the Co-Founder and Creative Director of Rubber Cheese. He has over 18 years of experience working in digital, and he merges his knowledge and hands-on approach to manage projects for global brands such as Pernod Ricard and Chivas Brothers.

He began his career as a brand and web designer, and his passion for all things design still thrives today. He describes himself as a champion of intuitive, user-friendly design, and his keen eye for detail is as strong as ever!

As a business owner and digital expert, he has a unique ability for finding and understanding the challenges that businesses face. He loves nothing more than using his creativity, knowledge and experience to develop BIG solutions.

Read more about me

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