We’re revealing the first benchmark statistics for the attractions sector, and you’re invited!
On 15th November, from 7.30 pm to 9.30 pm at the London Transport Museum, we’ll present the 2022 Visitor Attraction Website Survey Report. Attendees will gain insights and inspiration as we reveal the results of this year’s gap analysis research, exploring what ‘good’ looks like for visitor attraction websites. The findings will enable operators to improve their guests’ online experiences.
If you work in the visitor attraction sector, come along for a drinks reception and an evening of networking with attraction peers from across the industry.
The 2022 Visitor Attraction Website Survey opened in July and more than 70 top attractions took part, meaning that Rubber Cheese has been able to gain realistic insights into the sector. The goal of the survey, which will now become an annual exercise, was to treat the visitor attractions sector as a separate entity from the travel, tourism and hospitality industries, in order to get more accurate information.
Actionable insights
The anonymous survey examined visitor attraction websites around the world, with a focus on factors such as the size and location of attraction, CMS choice, website upgrade budgets and more. It is supported by leading visitor attraction bodies including The Association of Leading Visitor Attractions (ALVA) & The Association of Scottish Visitor Attractions (ASVA).
During the upcoming event, Rubber Cheese will present benchmark statistics for the attractions sector, helping operators and marketing teams to understand what great looks like and where their website currently sits. This key information can also be used to support the case for future investment in an attraction’s website and digital channels.
The event is sponsored by Convious, a leading eCommerce platform for the leisure industry.
This is strictly for attraction professionals.
Author:
Kelly Molson Managing Director
Host of the popular Skip the Queue Podcast, for people working in or working with visitor attractions, she regularly delivers workshops and presentations on the sector at various national conferences and universities including The Visitor Attractions Conference, ASVA and Anglia Ruskin University.
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