With a brand-new academic year approaching, Fosters Schoolwear needed a brand-new website to match! Something fresher, easier-to-use and more informative for customers. That’s where we stepped in to help.
The problem: As one of the leading suppliers of school uniforms in the UK, the Fosters website had to cope with a huge influx of traffic (around 30% of their sales were made online). Unfortunately, the old site made it extremely tricky for people to purchase products; the search functionality wasn’t efficient, it lacked clear sizing information and had an outdated design. As a result, people bypassed the website and went to the company’s physical store in Bishop’s Stortford instead. This put a tremendous amount of strain on staff during busy months, making it harder for them to provide personalised and thorough customer service.
The solution: Rubber Cheese was tasked with revamping the website to make the overall shopping experience more pleasant. We aimed to improve the customer journey, modernise the design and refine the content. We wanted to build a website that truly reflected Fosters’ USPs: Service and speed, next-day delivery, exceptional product quality and a straight-talking approach.