Navigation was extremely important; we implemented a new ‘mega-menu’ which ensures that a customer is only 1-2 clicks away from what they need. The mega menu, which is also responsive across all devices, helps visitors get to exactly the content they need, reducing frustration. We find that when customers can navigate a site easily, their first contact with the company by email or phone tends to be more positive.
With any technology there is a lot of data that goes with it. We wanted to give visitors access to all that is available, but without crowding the page. The support section is designed in blocks to provide easy access to the right data. Alongside this is a powerful predictive search function with a richer results page including products, news and case studies.
The FAQs are easy to find in the main navigation, and the page itself is simply laid out to make it easy to scroll through. There is a jargon-buster section to explain key terms which is really useful in the buying process. The support section feels interactive, and there are many options for the visitor to find the answer they are looking for.
The CMS that surrounds the website was a key feature that Brentwood wanted to improve. We decided to use WordPress, which is easy to use and add to as well as being robust enough for long-term use. We were able to put control back in the hands of the client, which they found really important and rewarding. They can now add news stories, update product pages, add new FAQs. The new CMS also integrates with their CRM, really important for a growing business.