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Unit N, The Maltings,Station Road,
Sawbridgeworth, Hertfordshire CM21 9JX


Juice Master

Working with The Juice Master - Jason Vale, on the complete re-brand of Juice Master Delivered

How We Helped
Juice Master

….easy peasy lemon squeezy!


Jason Vale, The Juice Master, has sold over 2 million books worldwide and is highly regarded as one of the most influential people in the world of juicing. He regularly features in newspapers, TV, radio and is the number one best-selling author of 10 books, DVD’s and CD’S on juicing, health, fitness and junk food addiction.

Juice Master Delivered was set up in 2012 to provide the opportunity to experience a Juice Master plan for those people who struggle to make it for themselves. Juice Master Delivered takes away all the shopping, preparing, juicing and cleaning – all you need to do is enjoy the juice.

How we helped..


We were asked to develop a fresher, modern identity and an improved label design for the Juice Master Delivered brand. The labels need to clearly explain what day to take them on and when, with colour coding used to differentiate between the days.

The existing e-commerce website was difficult to navigate and had an over complicated ordering process meant that delivery dates where often confused. It was also common for payments to fail, resulting in many lost transactions.

We carried out a full UI/UX review of the site before beginning the full re-design project, focusing on improving the ordering process for the customer to ensure transaction rates increased.

The finer details..



Our aim was to create a professional and consistent brand, whilst retaining Jason’s humour within it. This has been achieved by using the bottle shape itself as the body of the Juice Master Delivered truck, and the inclusion of the “happy” silhouettes.


Jason selected bold blue opaque bottles for the juices, which help to keep all the juicy goodness and nutrients in packed inside. We selected a complimentary colour for each juice, and teamed it with the Juice branding and typography in a simple and clean layout.


Visit the Juice Master Delivered Website

From day one it felt like the perfect fit

Juice Master Delivered was expanding rapidly, but our existing branding and website felt quite dated, so we were aware of the need to refresh it. We wanted to work with a local company and I found Rubber Cheese, from day one it felt like the perfect fit!

Working with Rubber Cheese was easy and we loved their collaborative process. Myself and Jason (Jason Vale) are delighted with the end result. We have had a lot of positive feedback from our customers and we feel the new branding and website will really help us to engage with our target customers and achieve our future goals.

Skye Lyselle, Operations Manager, Juice Master Delivered

Quick features..


  • E-Commerce platform
  • Responsive framework
  • Customer login area
  • Prominently and strategically placed call to actions
  • Automated postcode search for address Billing & Shipping
  • Calendar showing delivery exclusion dates
  • Automated stock levels