The difference between Apps and Websites is a bit of a blurry subject, so to help clear it up we’ve shared all the facts so you can make the right decision for your business, because sharing is caring.
To put it simply, responsive websites are accessed through your internet browser. It’s interface smoothly adapts itself to the device it’s being viewed on, making it look great on mobiles, tablets and desktops.
‘Mobile apps’ are applications developed for small devices such as smartphones or tablets. Some come preloaded on the device, where others need downloading onto the device either for free or for a small charge.
The right answer to which option is going to be the best for you and your business depends on what you want to achieve, but in case you’re still a bit stuck, here is what we think you should be prioritising.
#1 Priority – Responsive Website!
Having a responsive website is vital for any existing business. It should be the first thing you create as it’s what allows you to appear in search results consistently across all devices. You can then team your website together with your social networks and email newsletter campaigns to create a really strong online presence, you can’t do this with an App alone. Learn more from a blog we’ve written about Responsive Website Design.
#2 Priority – Mobile App…
In our opinion, an app should be an addition to your business’s website that takes full advantage of features that only an app can offer, such as GPS usage or the camera function for example. Please don’t develop an app for the sake of having one. Chances are it will be added to the list of 579,000+ app store ‘zombies’ already out there, and then you will sob at all the money and time you’ll never get back. Only create an app if a responsive website won’t fulfil your needs, and if it will be a genuine benefit to your business’s goals.
We’ve created both successful mobile app’s and responsive websites for some wonderful clients, so if you need any further guidance as to what your business would benefit from the most, or if you would like your own awesome looking responsive website or mobile app designed and developed just get in touch!