Can you imagine a website without any images? It would look quite bland! Photography helps to set the scene, showcase a product and reflect a company’s brand, but how should you source these images?
Professional photography is personal and authentic, but there is also a time, a place and a budget for stock imagery. Can sourcing from stock result in a high quality look and feel?
Stock photos are cheaper than hiring a photographer, no doubt, but what you save you can sometimes trade off in authenticity if you don’t choose the right images. There are many bad stock photos on offer, often airbrushed to oblivion and with the subjects sporting odd expressions. We’ve often poked fun at some the ludicrous images we’ve found on stock photos sites! This recent Belvita biscuits advert (left) lampoons this perfectly.
We’ve even found a Tumblr blog dedicated to ‘women laughing alone at salad’ – if you work in food and drink this is the kind of stock photography to avoid!