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The 5 key factors for creating a website that works: part 5 – about us

The “about us” page is one of the most important pages on your site. Visitors want to know exactly who they are dealing with. This blog is a guide to what you should include in your about us pages.

Written By:
Paul Wright
  • 18/01/2011
  • 6 Mins to Read
  • By: Paul Wright
  • Share

Who You Are

A short paragraph explaining what type of company you are, what you do, why you do it, where you do it, who you do it for and your business vision & goals. The first paragraph should grab attention, people get bored easily and only really skim read websites so keep it short and informative.

The Team

Have a team page or personal profiles for each member of staff. This gives visitors a clear understanding of the person they are dealing with before actually meeting or speaking to that person. This instills a confidence in the team before they even make contact. Additionally it give your employees a sense of worth and feeling of being part of the team.

The personal profiles should include:

  • Employees name
  • Job title
  • Profile picture
  • Job roles
  • Background history
  • Contact details
  • Quirky facts (e.g. favourite cheese)

Note: I would recommend using a professional photographer for profile picture shots as the style will be consistent, making your employees look part of a team.


This is a great place to put your client or video testimonials. If you only have space for one or two testimonials ask your web designer to put the testimonials on rotation, so each time a user visits the page a different one shows at random. Read more about testimonials in Part 4 of this series.

Company History

If you have a company history you should talk about it. People like to work with established companies as they seem more trustworthy and credible. You can show your company history in a number of ways, one being a company timeline. Mention significant moments in the company history, such as awards you’ve won, when you moved offices or exciting projects you worked on.

Call to Action

You should have a clear call to action so visitors can contact you easily, don’t rely on the user to contact you via the contact us page.