As your business matures, grows or moves into new markets a rebrand might be on the cards. You can keep the process from being overwhelming by doing some preparation first, it’s all about why you are rebranding rather than how. What is the reason for a rebrand? Who are you rebranding for and to reach? Define your deadlines and define what a rebrand will help to improve and change?
To start you off, let’s go through the types of rebrand and what it will include, it isn’t just a logo! Businesses rebranding may want a complete overhaul or to focus on a particular product, types of rebrand include:
- Total rebrand: new name, look & feel, logo and website
- New look and feel: new logo including look and feel
- Product rebrand: re-positioning a product or service with new product descriptions, packaging or branding