A few weeks ago, we had the pleasure of attending Ambition 2018, an electrifying one-day sales and marketing conference held in Hoddesdon, Hertfordshire.
The build-up to the event definitely whet our appetites – social media exploded with posts, blogs spoke breathlessly about the line-up of expert speakers and the local press promised plenty of networking opportunities for businesses.
It was impossible not to get caught up in the excitement.
However, for us, this excitement came with a dose of jitters (just enough to warrant slightly wet palms).
There was a lot riding on Ambition. In fact, it was one of the most important days in our fundraising calendar.
This year, the conference picked two beneficiary charities; The Muscle Help Foundation and Rubber Cheese’s chosen charity, the Tamba Bereavement Support Group (BSG), part of the Twins & Multiple Birth Association (TAMBA). It’s an organisation close to the hearts of our Managing Director, Kelly Molson, and her partner, Lee. They lost their twin girls Lily May and Ava Allison in 2017.
All the proceeds from ticket sales were to be generously split – money raised would contribute towards our final #15yearsofRubberCheese fundraising target of £15,000 by the 31st January 2019.
Obviously, we were praying the place would be packed.