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Where does our design inspiration come from? We talk to the team!

What goes on inside the mind of a designer?

Written By:
Paul Wright
  • 22/10/2016
  • 5 Mins to Read
  • By: Paul Wright
  • Share

Life at Rubber Cheese goes at a million miles an hour sometimes, but we love to make time for a good old natter, its good for the soul isn’t it? We dragged our designers Rachel and Trudy away from their to do lists for a while for a chat about what inspires them in and out of the studio.

Where does your inspiration come from?

Rachael: There’s so much out there for designers, we’re quite fortunate to work in the industry we do! I get lots from people’s blogs on Medium, from Pinterest, Dribbble and awwwards, it really helps when we’re designing for the web.

Trudy: I totally agree with Rachael, I am addicted to Pinterest and Dribbble is a fantastic way to keep up with the design community. It’s also good to get offline sometimes, and there are a few books I love – Creative Confidence by David and Tom Kelley, Brand Thinking by Debbie Millman. And ‘Work for money, design for love’ by David Airey.


What happens when you’re in a creative rut?

Trudy: I work on something else for a while, sometimes working on a new piece of work or revisiting something you are happier with can help you get through a tougher project. Sleeping on it also works; it’s amazing what a good night’s sleep does to reset your brain.

Rachael: Get away from the computer! We are fortunate to work next to a river so having a stroll along it is very refreshing, or a good rummage around the Antique shops near HQ (aren’t we lucky!). Alternatively, leave the project to one side and work on something else; you’ll come back to it the next day with fresher eyes.

Tell us who inspires you most!

Rachael: I am a real fan of Bill Kenny Founder of Focus Lab based in Savannah. All the work he produces is clean, clear, simple but creative. Everything is well considered and the attention to detail is second to none, all of which is clearly reflected in his work.

Trudy: I love Bill Kenny too, I have a huge list of people whose work I love, but in particular Jessica Hische and Alan Fletcher stand out.

Image: Find Your Calling branding by Bill Kenney

What’s been your favourite Rubber Cheese project to work on?

Rachael: We’ve just done some branding for Griddle and Shake, a new burger restaurant coming to Nottingham. We really got our ‘teeth’ (sorry) stuck in, everything from menu design and printed material to branding, cards and cup designs and of course the website. I can’t wait to try the restaurant, I’ve been reading about their delicious food for ages!


London Grace was also a real delight; it’s a boutique nail bar in Putney. We created a website for them and the business has gone from strength to strength since they opened which is amazing to see.

What do you wish you’d designed?

Trudy: The Habitat and WWF logos spring to mind immediately – I love the symbolism attached to them and how simple and effective they are.

Rachael: The More4 branding, it’s a strong brand, which displays creativity across a multitude of media yet remains consistent. It must have been a really fun but challenge project, don’t you think? Their possibilities are endless!

What inspires you in your business? We’d love to hear about how you work in the comments and any amazing talks we should listen to or books we should be reading.