We've spent a lot of time immersed in the attraction industry, speaking to and surveying museums, zoos, heritage sites, theme parks, tour providers and more.
From these interactions, one thing is abundantly clear - it's really bloody tricky to get people through the door and encourage guests to come back time and time again. In fact, our research shows admissions are the second biggest challenge attractions face after funding and grant cuts.
Another thing we discovered is how difficult it is for attractions (especially small to midsize attractions) to invest in digital as they usually lack the time and resources. As a result, too many venues have non-user friendly websites and underperforming online marketing channels.
It might not be obvious, but these issues are linked.
In one survey we ran, 88% of people said an attraction's online presence impacted whether or not they would visit - which means websites, social channels, newsletters, PR, reviews and SEO all contribute to visitor numbers.
But we get it - budgets are tight, and not everyone has the resources to hire Web Designers, Digital Marketers and PR Specialists.
That's why we've created this free, ten-part eBook!
Our aim is simple - to share easy-to-implement digital strategies to help attractions succeed online. By adopting these strategies, which span an incredible range of topics, venues have a better chance to engage, educate and entice potential guests.
Lastly, the emphasis of this eBook is giving you practical skills to take-away and each strategy can be implemented easily with a little digital know-how - the cost of doing them isn’t high, but the impact promises to be huge!
If you struggle to implement any of the strategies in-house, simply get in touch, and we can figure it out together.
"Simple but oh-so-powerful UX tips" gives you actionable strategies that will improve the experience guests have on your website.
In a nutshell, you'll learn:
Discover simple ways to provide an authentic insight into your attraction experience.
Create a bank of guests who are interested in what you have to say (and sell).
Learn how to set-up Google Ads and use keywords to target and convert potential guests.
Use copy, images and videos that leave users enthusiastic about taking action.
Optimise your website for people with disabilities by following these simple design rules.
Gain a better understanding of your guest’s online and on-site behaviours.
Identify your guests’ pain points by using feedback tools.
Capitalise on special offers and develop a targeted and successful promotion strategy.
Sign-up to download the first chapter today, and automatically receive the next nine chapters, every 2 weeks, for FREE.