Visitor Attractions

A new website for Holkham

Holkham has selected Rubber Cheese as their digital partner to develop a new website that showcases the WONDER of Holkham.

Holkham is a thriving 25,000-acre rural estate in north Norfolk, and home to the Earl and Countess of Leicester and their family.

Whilst rich in history and a plethora of landscapes, Holkham is renowned for its progressive outlook and has a vision to be the UK’s most pioneering and sustainable rural estate. 2020 marked the launch of WONDER – their sustainability and conservation action plan.

Focusing on three core objectives, WONDER commits Holkham to pioneer environmental gain, champion low carbon living and stamp out waste. 

Rubber Cheese will deliver a new intuitive website. A site that is creative, emotive and successful in delivering increased engagement and booking levels.

rubber cheese-holkham

Image credit: Kieron Tovell


Kelly Molson, Managing Director at Rubber Cheese, commented

“Holkham’s new website will make a deeper emotional connection with their audience, exciting and inspiring people to visit. And importantly, improve the booking journey so they can purchase a ticket seamlessly. 

As a company our vision is to improve how visitor attractions interact, engage and delight their guests online so they deliver a better, more enjoyable and accessible experience. The opportunity to help others discover the wonders of Holkham is incredibly exciting for the whole team. It’s projects like this that make our hearts sing”


Lucy Downing, Head of Marketing at Holkham, adds

“We are incredibly excited to be working with Kelly and the team at Rubber Cheese. During a thorough tendering process, they impressed us with not only their expertise within the visitor sector, but also with their inquisitive nature, attention to detail and creative and positive approach to the project. Only a couple of months into the project, and they already feel like part of the Holkham team.

The forthcoming launch of the website this summer will also unveil a new look and feel for Holkham as a whole, so 2022 marks an important year in many ways.We look forward to enhancing the visitor experience for all our visitors – be that the one million we welcome to Holkham or the additional million who use our website each year.”




Holkham is a thriving rural estate set on one of the most beautiful stretches of the north Norfolk coastline. Built in the mid-18th century by Thomas Coke, 1st Earl of Leicester, the Palladian Hall is a masterpiece.

The estate comprises the hall, deer park, the world famous Holkham National Nature Reserve and beach as well as a thriving collection of businesses centred on property, farming, hospitality and leisure employing more than 250 people. 

Holkham’s vision is to be the UK’s most pioneering and sustainable rural estate.

Custodians of wonderful natural capital, landscape and wildlife, Holkham endeavours to attract, inform and inspire those who visit whilst also being a great place to work where talent is developed, and the human touch is never lost.

Holkham is also earnest and passionate about its role within the local community, in which it strives to be a force for good in helping local communities to thrive by providing employment, homes, and support for local businesses and charities. 

Paul Wright.
Kelly Molson Managing Director

Host of the popular Skip the Queue Podcast, for people working in or working with visitor attractions, she regularly delivers workshops and presentations on the sector at various national conferences and universities including The Visitor Attractions Conference, ASVA and Anglia Ruskin University.

Read more about me

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