We’re speaking to Alex Book, COO of Arcade, a digital practice that connects people to places using augmented reality. In this podcast episode we explore the notion that attractions need to visualise their visitors more like players, rather than guests.
Arcade specialise in using augmented reality (AR) to help visitor attractions engage their audiences more meaningfully. They’re experts at creating immersive experiences designed to guide, educate, entertain and, most importantly, connect us more to the world and each other.
Alex is a big believer in “experience is king” – which we discuss at length in the interview along with why it might be time to say goodbye to the ‘visitor’.
What we discussed:
- The importance of using augmented reality with a purpose
- Thinking of visitors as players, rather than guests
- How the heritage sector is embracing AR
- Accessibility considerations with using AR
- How AR will become a normal way of life
- The opportunities for museums
We experienced a few technical difficulties with this recording – but nothing that takes away from Alex’s insight.