Visitors are dead, long live the players! With Alex Book

We’re speaking to Alex Book, COO of Arcade, a digital practice that connects people to places using augmented reality. In this podcast episode we explore the notion that attractions need to visualise their visitors more like players, rather than guests.

Arcade specialise in using augmented reality (AR) to help visitor attractions engage their audiences more meaningfully. They’re experts at creating immersive experiences designed to guide, educate, entertain and, most importantly, connect us more to the world and each other.

Alex is a big believer in “experience is king” – which we discuss at length in the interview along with why it might be time to say goodbye to the ‘visitor’.

What we discussed:

  • The importance of using augmented reality with a purpose
  • Thinking of visitors as players, rather than guests
  • How the heritage sector is embracing AR
  • Accessibility considerations with using AR
  • How AR will become a normal way of life
  • The opportunities for museums

We experienced a few technical difficulties with this recording – but nothing that takes away from Alex’s insight.

To listen to the full podcast, search Skip The Queue on iTunesGoogle Podcasts and Spotify to subscribe. You can find links to every episode and more at www.rubbercheese.com/podcast

Paul Wright.
Paul Wright Creative Director

Wag is the Co-Founder and Creative Director of Rubber Cheese. He has over 18 years of experience working in digital, and he merges his knowledge and hands-on approach to manage projects for global brands such as Pernod Ricard and Chivas Brothers.

He began his career as a brand and web designer, and his passion for all things design still thrives today. He describes himself as a champion of intuitive, user-friendly design, and his keen eye for detail is as strong as ever!

As a business owner and digital expert, he has a unique ability for finding and understanding the challenges that businesses face. He loves nothing more than using his creativity, knowledge and experience to develop BIG solutions.

Read more about me

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